Ecommerce Marketing Manager

About the Company:

Our client is a fast-scaling, global e-commerce business in the van-lifestyle and outdoor adventure space. They design and distribute premium campervan accessories tailored for travelers seeking both function and freedom on the road. Operating across Australia, the US, Canada, and Germany, the company blends performance marketing with deep lifestyle branding to serve a fast-growing community of modern nomads and van-lifers. With a strong commitment to innovation and quality, they are redefining comfort and style in the mobile-living experience.

About the Role:

We are seeking an experienced E-commerce Marketing Manager to take full ownership of the company's global marketing strategy. This leadership role will oversee the scaling of both paid and organic channels, develop brand-building initiatives, and manage a small team of marketing professionals. The ideal candidate is performance-driven but also highly creative and strategic, with a passion for building brands that resonate with niche lifestyle communities.

Key Responsibilities:

• Performance Marketing
  : Manage and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI.
• Brand Growth
  : Develop and execute strategies to increase brand awareness, community engagement, and brand search volume.
• Data-Driven Optimization
  : Track, analyze, and report on performance using tools like GA4, Shopify analytics, and attribution platforms.
• Creative Strategy
  : Collaborate with our content team to develop hooks, creatives, and messaging that resonate with our vanlife community.
• Customer Journey
  : Drive improvements across funnels, from awareness to retention, ensuring a seamless and engaging customer experience.
• Budget Ownership
  : Plan and allocate marketing budgets to maximize efficiency and meet performance targets.
• Team Collaboration
  : Work with operations, product development, and leadership to align marketing with launches, inventory, and business priorities.

Requirement:

• 4+ years of experience as a marketing manager with a focus on e-commerce DTC.
• Experience in Shopify
• Experience in managing a team of minimum 3 people
• Experience working with US market
• Proven track record scaling paid media while building brand equity in Google and Meta.
• Strong analytical skills with experience managing marketing KPIs.
• Creative mindset with a data-driven approach.
• Excellent communication and project management skills.
• Passion for adventure and the outdoors is a big bonus.

Must-Have:

• Proven experience managing in-house marketing teams, rather than freelancers. This role requires a leader who has contributed to building and nurturing internal team culture, fostering professional development, and supporting long-term team growth within an organization.
• Shopify
  Experience, not other DTC channels like Magento, Wordpress..
• Experience with the US market is required, as it has unique consumer behaviors that differ from other English-speaking regions.
• Performance & Growth Accountability. Experience driving e-commerce growth through paid and owned channels, with clear responsibility for revenue growth, blended ROAS, and MER.

Nice-to-Have

• Experience working in-house with a single brand, offering deeper involvement in brand growth and long-term strategy (preferred over high-volume agency work).
• Exposure to TikTok Ads or other emerging paid platforms beyond Meta and Google.
• Background in content strategy, UGC, or influencer partnerships that complement performance marketing.
• Personal passion or connection to van life, adventure travel, or the outdoor lifestyle — aligning with the customer community.

Key Performance Indicators (KPIs)

This role is directly measured on:

• Revenue Growth
  – contribution to topline sales across all channels.
• Blended ROAS (Return on Ad Spend)
  – efficiency across marketing spend.
• MER (Marketing Efficiency Ratio)
  – overall marketing efficiency relative to sales.
• Brand Search Volume
  – uplift in branded search traffic and recognition.

Key Qualities

• Organized – Able to manage multiple projects, timelines, and stakeholders with clarity and precision. Strong prioritization and execution skills.
• Big Picture Thinker – Understands how marketing initiatives connect to overall business goals; strategic and growth-minded.
• Action-Oriented – Takes initiative, moves quickly from idea to execution, and drives measurable outcomes without waiting for perfect conditions.
• Collaborative and adaptable — thrives in a remote, fast-paced, and cross-functional environment.
• Curious and data-driven — always testing, learning, and optimizing based on performance insights.

Benefits

• 100% Remote Work – Work from anywhere in the Philippines.
• Competitive salary + salary package including:
• Health insurance
• 13th-month salary
• Annual leave
• Sick leave
• Biannual bonus
• Opportunity to join a fast-scaling brand in growth mode.
• Creative freedom and ownership of marketing strategy.
• A passionate, global team that values innovation.

Application Process

We understand that searching for a new job can be challenging, and we're here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.