Head of Ecommerce

3 days ago

Manila, National Capital Region, Philippines Karofi Global Full time

Position Overview

This is a foundational leadership role, responsible for building the eCommerce organization from the ground up and scaling the entire online sales business. The position plays a critical role in establishing a D2C-led growth model, integrated with Marketplaces, Social Commerce, and Omni-channel.

The role owns monthly and annual business planning (revenue, pricing, promotions, product assortment) and is fully accountable for online revenue growth and P&L performance at the country level.

Key Responsibilities

1. Strategy & Business Ownership

  • Define and execute the national eCommerce strategy, with D2C as the core growth engine.
  • Own end-to-end online P&L, revenue targets, and overall commercial performance.
  • Lead pricing, promotion, and product assortment strategies aligned with business objectives.
  • Drive sustainable growth across D2C, marketplaces, and social commerce.
  • Design and develop the omni-channel (O2O) model tailored to the local market.
  • Act as the primary strategic interface with HQ and key platforms (Shopee, Lazada, TikTok).

2. Organization Building, Operations & Scale Execution

  • Build the eCommerce organization from scratch, including structure design, role definition, hiring roadmap, and KPIs.
  • Design incentive schemes and performance frameworks to support scale and growth.
  • Establish and standardize SOPs for order management, logistics, returns, and customer service.
  • Oversee marketplace operations, campaign execution, and mega sale participation.
  • Partner with Marketing teams to optimize demand generation, funnels, and conversion performance.
  • Develop livestream, affiliate, and KOL/KOC commerce as scalable growth channels.
  • Lead forecasting, performance tracking, and executive-level reporting.

Qualifications

  • Proven experience building and scaling a D2C business from the ground up is mandatory.
  • Minimum 5–7 years of eCommerce / Online Sales experience.
  • At least 2–3 years in a Head / Director / Senior Leadership role.
  • Demonstrated ability to build teams, systems, and processes from zero to scale.
  • Experience in Consumer Electronics / Home Appliances is a strong advantage.
  • Fluent in English.

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