Acquisition Channel Manager

2 days ago

Manila, National Capital Region, Philippines GCash Full time ₱1,500,000 - ₱2,500,000 per year

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

  • Directs strategy, business models and designs new channel experience for acquisition via offline channels.
  • Leads incubation of new offline marketing channels,which involves ideation and visioning, business casing, business requirement scoping, oversight of project delivery, and scale-up and commercialization
  • Leads delivery of dashboards, attribution logic, prioritization methodologies, location profiling studies, and other automations to enhance strategy and efficiency of on-ground acquisition initiatives
  • Works with internal Compliance, Fraud Risk, Operational Risk, Data Privacy teams, etc. to ensure that all on-ground executions are fully compliant with company policies and are free from fraud
  • Manages overall offline acquisition channel A&P, securing approval from Finance teams OTIF by ensuring that financial guardrails are followed and that costs are regularly optimized and rationalized
  • Monitors dashboards and KPIs daily and generates regular reports to measure campaign performance and areas for improvement
  • Leads regular reports and presentations on business, campaign, and financial performance to different levels of stakeholders

What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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