Marketing Communications Manager

2 days ago

Malabon Metro Manila, Philippines Lifestrong Marketing Inc. Full time ₱600,000 - ₱1,200,000 per year

Budget Management:

  • Manage campaign budgets to ensure cost-efficiency and alignment with company budget guidelines

Campaign Execution:

  • Align with the Brand Managers and Key Account Managers on brand campaign (Product Launch, Trade Activations, Photoshoot etc.) guidelines, calendars and executions.
  • Collaborate with the Product Development Team and Sales Team on new product launches and ongoing brand support.
  • Supervise and evaluate activations of promotions (offline and online), ensuring alignment with account objectives.
  • Oversee influencer marketing efforts in relation to marketing campaign.
  • Manage the Complan with the Brand Managers of the campaign executions
  • Conduct post-marketing analysis to assess the effectiveness of trade and online campaigns.
  • Conduct market research, competitor analysis, and industry standard best practices in trade activations and campaign strategies

Public Relations:

  • Coordinate with press and media to distribute PR kits and develop informative and engaging press releases, media reports, newsletters, and other materials.
  • Lead the Creative Services Team in creating communication and marketing strategies for company events and promotions.

Corporate Employer Marketing:

  • Oversee corporate social media accounts such as the company's LinkedIn and Facebook account.
  • Handle corporate events communication and press releases.

Paid Media Buying:

  • Develop and execute paid media strategies and campaigns across platforms such as Google Ads, Facebook Ads, and other relevant advertising channels.
  • Analyze performance data and identify areas of improvement to enhance campaign effectiveness.
  • Manage boosting budgets and bid strategies to ensure optimal allocation of resources.
  • Strategize on how to increase the followers of the Facebook community and enhance customer engagement.

Team Management:

  • Provide guidance, training, and performance feedback to the marketing/creative team to foster capability building and reduce attrition.

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