Marketing Supervisor

2 days ago

Malabon, Philippines Lifestrong Marketing Inc. Full time ₱600,000 - ₱1,200,000 per year

Job Summary:

The Marketing Supervisor is responsible for supervising the execution of brand campaigns, product promotions, trade activations, and digital initiatives. The role ensures that all marketing activities are aligned with brand objectives, within budget, and effectively executed across trade, digital, and PR channels. The Marketing Supervisor provides direct guidance to Marketing Associates, manages cross-functional coordination, and supports the Brand and MarComm Managers in driving successful campaign outcomes.

Key Responsibilities:

Campaign & Promotions

  • Supervise the preparation and processing of PWP, PRF, RFP, CA
  • Lead the execution of trade promotions, in-store activations, mall events, and sponsorships.
  • Coordinate with suppliers, agencies, and internal teams to ensure smooth campaign rollout.
  • Oversee logistical and administrative requirements for product launches, PR events, and meet & greets.

Trade Marketing

  • Guide the development and execution of trade module displays and in-store materials.
  • Ensure proper safekeeping, replenishment, and deployment of trade collaterals.
  • Supervise monitoring of trade display compliance and sales-driven executions in collaboration with Sales and Trade teams.

Digital & Content

  • Oversee the development of content calendars and digital media plans.
  • Supervise the ideation and production of campaign videos and digital content.
  • Coordinate with digital agencies for campaign implementation across platforms.
  • Monitor and analyze performance reports from KOLs, endorsers, and digital executions.

Endorser & KOL Management

  • Lead negotiations and management of endorser contracts and deliverables.
  • Supervise KOL selection, narratives, SLA agreements, and influencer seeding activities.
  • Oversee seeding logistics and performance tracking of influencer/endorser campaigns.

Reports & Analysis

  • Supervise the preparation of social media analytics, campaign reports, and business reviews by Marketing Associates.
  • Conduct post-marketing analysis on campaign ROI, sales lift, and engagement effectiveness.
  • Provide insights and recommendations to optimize future marketing initiatives.

General Support

  • Budget Management
  • Manage marketing budgets to ensure alignment with company guidelines.
  • Track and monitor spending across trade, PR, and digital campaigns.
  • Recommend cost-efficient strategies to maximize marketing ROI.
  • People Management & Support
  • Directly supervise Marketing Associates, providing coaching, guidance, and performance feedback.
  • Ensure effective communication and alignment with Brand, Sales, Trade, and MarComm teams.
  • Maintain accurate documentation of marketing activities, promo forms, and campaign files.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of experience in marketing, with at least 1-2 years in a supervisory role.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Work Location: In person

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