Trade Marketing Execution Specialist

2 days ago

Malabon, Philippines Lifestrong Marketing Full time ₱300,000 - ₱600,000 per year

Job Summary:

The Trade Execution Specialist is responsible for implementing on-brand, high-impact in-store visual merchandising executions across key retail partners, primarily Watsons Personal Care Stores. This role ensures that personal care products are displayed with strong visual appeal, adhere to planogram standards, and effectively drive shopper engagement and conversion through excellent shelf presence and merchandising execution.

Key Responsibilities:

1. In-Store Execution & Compliance

  • Implement planograms, shelf layouts, and gondola designs in accordance with brand guidelines and retailer requirements.
  • Monitor and ensure visual merchandising compliance across Watsons branches through field visits and coordination with third-party audit teams.
  • Oversee the installation, upkeep, and quality of permanent and temporary displays, signages, shelf-talkers, testers, and other point-of-sale materials.

2. Trade Display Strategy

  • Develop and tailor visual merchandising (VM) strategies for major trade promotions, campaigns, and new product launches.
  • Collaborate with brand and trade marketing teams to design in-store visibility materials aligned with current marketing initiatives.
  • Recommend customized merchandising solutions to strengthen brand blocking, improve off-shelf visibility, and enhance shopper conversion points.

3. Retail Partner Collaboration

  • Coordinate with Watsons visual merchandising and operations teams to align on visibility plans and store execution requirements.
  • Join store checks with key account managers or sales representatives to assess branch-level needs and identify opportunities.
  • Prepare and submit display proposals for key trade events, ensuring timely approval and execution.

4. Reporting and Analytics

  • Conduct and document monthly store audits, providing detailed reports on planogram compliance, display conditions, and execution quality.
  • Analyze visual merchandising performance and its impact on product sell-out; recommend enhancements based on insights.
  • Track, monitor, and report on the distribution, deployment, and usage of POS materials and other visual merchandising assets.

Job Types: Full-time, Permanent

Benefits:

  • Employee discount
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Education:

  • Bachelor's (Preferred)

Experience:

  • FMCG: 1 year (Preferred)

Work Location: In person

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