Brand Manager

**Job description:

Job Purpose (HYBRID SETUP)**

The Brand Manager serves as the overall steward of assigned brand/s, responsible for shaping long-term strategy, driving profitable growth, and elevating brand equity. This role expands beyond execution to include full P&L ownership, strategic brand direction, and leadership of cross-functional teams. The Brand Manager will mentor and coach the Associate Brand Manager/s and other team members, ensuring flawless execution of integrated marketing, innovation, and new product launches while delivering on commercial and equity goals.

Key Responsibilities

1. Brand Strategy & Leadership
   
   Define and champion the long-term vision and positioning of the brand in line with company objectives.
   
   Own the development of 3–5 year brand growth strategies, translating consumer and market insights into actionable roadmaps.
   
   Lead annual planning and alignment sessions, securing buy-in from senior leadership and cross-functional stakeholders.
   
   Serve as the brand's voice and advocate in executive discussions, industry forums, and key customer presentations.
   
   Develop annual brand plans, including positioning, communications strategy and go-to market initiatives

2. Business & P&L Ownership
   
   Take full accountability for brand P&L, including revenue, profit margins, and marketing investments.
   
   Optimize product mix, pricing strategies, and trade programs to deliver sustained profitability.
   
   Partner with Sales and Finance to forecast demand, manage budgets, and evaluate ROI of brand-building initiatives.
   
   Track and report on brand performance, market share, and sales growth

3. Marketing & Execution Excellence
   
   Oversee integrated marketing campaigns and brand activations, ensuring best-in-class creative, digital, and shopper executions.
   
   Manage agency partners (creative, media, PR, research) to deliver impactful brand communication.
   
   Ensure consistent brand identity and messaging across all consumer touchpoints.
   
   Lead the development and oversee the execution of integrated marketing campaigns
   
   Oversee content creation, product launches, and promotional strategies

4. Innovation & New Product Development (NPD)
   
   Lead the full innovation pipeline, from white-space identification to post-launch evaluation.
   
   Direct cross-functional teams (R&D, Regulatory, Operations, Sales) to deliver consumer-relevant innovations on time and within budget.
   
   Build robust business cases for new products, expansions, or renovations, presenting recommendations to senior leadership.

5. Insights & Analytics
   
   Drive consumer, shopper, and market understanding to inform brand strategies and decisions.
   
   Commission and interpret market research, competitive analyses, and trend studies.
   
   Translate insights into compelling creative briefs and product propositions.

6. Team Leadership & Talent Development
   
   Manage, coach, and inspire Associate Brand Manager/s, interns, or other direct reports.
   
   Set clear objectives, provide continuous feedback, and support professional growth of team members.
   
   Foster a high-performance, collaborative culture that encourages innovation and accountability.

7. Cross-Functional & External Partnerships
   
   Build strong partnerships with Sales, Supply Chain, Finance, and Regulatory teams to ensure flawless execution.
   
   Cultivate relationships with external stakeholders (distributors, key accounts, agency partners, industry bodies).
   
   Represent the brand in high-level discussions with trade partners and senior management.

8. Continuous Improvement & Special Projects
   
   Drive organizational efficiency by introducing new tools, processes, or ways of working.
   
   Lead high-impact special projects (e.g., digital transformation, category expansion) that advance the company's growth agenda.
   
   Perform additional tasks or projects as assigned by management.

Success in this role is measured by:

Achievement of brand sales, market share, and profit targets.

Successful and profitable product launches with measurable consumer impact.

Improvement of brand health metrics (awareness, consideration, loyalty, equity).

Strength and development of direct reports and brand team.

Effective stakeholder alignment and execution of strategic initiatives.

Qualifications & Experience

Education: Bachelor's degree in Marketing, Business, or related field.

Experience: 3–5 years of progressive experience in brand management, trade marketing, or related discipline.

Demonstrated track record in developing winning strategies, launching new products, and delivering P&L targets.

Experience leading cross-functional teams and managing agency partners.

Strong commercial acumen, with ability to balance short-term performance and long-term equity building.

Key Competencies:

Strategic Vision & Commercial Acumen – anticipates market shifts, defines winning strategies, and delivers financial results.

Leadership & People Development – inspires, coaches, and develops high-performing teams.

Innovation & Agility – champions creativity, adapts to changing landscapes, and drives breakthrough solutions.

Influence & Communication – builds strong stakeholder relationships and communicates effectively with senior management.

Execution Excellence – ensures operational rigor and delivery of brand objectives.