Brand Manager

2 weeks ago

Quezon City, National Capital Region, Philippines Tasteless Food Group Full time ₱1,500,000 - ₱2,500,000 per year

Key Responsibilities:

Brand Strategy & Development


• Develop and execute brand strategies that align with the company's vision, mission, and overall business goals.


• Monitor brand performance, market trends, and competitor activities to identify opportunities and areas for improvement.


• Ensure brand guidelines are consistently applied across all restaurants, marketing materials, and customer touchpoints.

Marketing & Promotions


• Plan and oversee marketing campaigns, seasonal promotions, and events to increase brand visibility and sales.


• Collaborate with marketing agencies, creative teams, and internal stakeholders to deliver impactful campaigns.


• Manage digital presence (social media, website, online listings) to maintain strong customer engagement and brand image.

Customer Experience & Insights


• Work closely with operations to ensure the brand promise is consistently delivered in-store.


• Analyze customer feedback, market research, and dining trends to inform branding and product development.


• Develop loyalty and retention programs that strengthen customer relationships.

Product & Menu Development


• Partner with culinary and operations teams to innovate and improve product offerings while maintaining brand identity.


• Conduct regular competitor benchmarking on menu, pricing, and positioning.


• Support the introduction of new products, ensuring alignment with brand direction and customer expectations.

Business & Financial Management


• Monitor and analyze brand-related KPIs (sales performance, customer satisfaction, ROI of campaigns).


• Prepare budgets for brand marketing initiatives and ensure cost-effective execution.


• Contribute to achieving revenue growth and profitability targets.

Team & Cross-functional Collaboration


• Work with operations, training, and HR to ensure staff understand and deliver the brand's standards.


• Provide brand training, tools, and communication to restaurant teams.


• Foster strong relationships with franchisees (if applicable) to ensure brand compliance.

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