Email Marketing Specialist

2 days ago

Philippines More Staffing LLC Full time $40,000 - $60,000 per year
JOB DETAILS

Job Title: Email Marketer

Location: Remote

Work Shift: AEST

Working Hours: 25h/week, Part-time, scalable during busy weeks (can be, 9 AM-2 PM) | Perth

Job Description:

We are a luxury accessories brand inspired by French elegance, cinematic storytelling, and minimalist refinement. Based in Perth, Western Australia, the brand is led by a creative founder with a distinct, narrative-driven vision.

We're seeking an experienced Email Marketer to bring this voice to life through emotionally compelling and performance-optimized email campaigns. The ideal candidate is highly autonomous, creative, and technically skilled in direct-to-consumer (DTC) email marketing. You will work closely with the founder to execute campaign strategies that span product launches, restocks, editorial storytelling, and retention flows.

Key Responsibilities:
  • Plan, write, and schedule high-performing email campaigns including launches, ICYMI reminders, narratives, and restocks
  • Reproduce and evolve the brand's unique tone of voice: elegant, romantic, cinematic, French-infused, and minimalist-luxury
  • Design and deploy campaigns using Klaviyo's campaign builder
  • Build standard and advanced flows (Welcome Series, Abandoned Cart, Post-Purchase, Back-in-Stock, Cross-Sell, etc.)
  • Collaborate on content calendars and strategic launch planning
  • Create engaging subject lines, preview text, and CTAs that drive results
  • Execute list segmentation, A/B testing, and performance optimization
  • Track key metrics (OR, CTR, deliverability, etc.) and iterate campaigns based on insights
  • Leverage a custom GPT-based AI writing assistant; contribute to prompt bank development
  • Maintain a campaign archive and internal documentation for tracking and repurposing

Requirements
  • 3+ years of email marketing experience in DTC ecommerce
  • Proven success with fashion, beauty, or luxury lifestyle brands
  • Strong copywriting skills with an emphasis on narrative and brand voice
  • Experience with bilingual tone execution (English with integrated French a plus)
  • Advanced expertise in Klaviyo, including setup, flows, and configuration
  • Skilled in email deliverability best practices and optimization
  • Familiarity with GPT-based tools; capable of customizing prompts and using agent interfaces
  • Highly organized and detail-oriented, with documentation experience
  • Comfortable collaborating directly with creative founders and stakeholders.

Nice to Have:
  • Willingness to assist with light admin tasks (e.g., ticket response management in Gorgias)
  • Ability to support basic social media tasks (e.g. captions, scheduling)
  • Basic video editing skills are a plus

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