CRM & Data Analytics Assistant Manager

3 days ago


Mandaluyong City, National Capital Region, Philippines 401ded27-c271-40fc-ac73-1f8fa369dd32 Full time ₱1,200,000 - ₱2,400,000 per year

Core Purpose

The CRM & Data Analytics Manager drives SHG's customer retention, personalization, and data-led marketing initiatives. This role owns the CRM ecosystem, transforming customer insights into meaningful campaigns, loyalty engagement, and data-driven business decisions across all SHG brands.

Key Responsibilities

  1. CRM Strategy & Execution

  2. Own and optimize SHG's CRM platform, ensuring effective segmentation, automation, and personalized campaign delivery.

  3. Lead email, SMS, and loyalty program executions across brands to drive engagement, repeat visits, and retention.
  4. Partner with Brand Campaigns and Operations to integrate CRM initiatives with store-level and digital activations.

  5. Data Analytics & Insights

  6. Analyze customer data, campaign performance, and behavioral trends to inform decision-making.

  7. Build and maintain marketing dashboards and reports for senior leadership and brand teams.
  8. Identify actionable insights that improve campaign targeting, channel mix, and ROI.

  9. Cross-Functional Collaboration

  10. Collaborate with Brand Ops, Campaigns, and Digital Channels to align data insights with creative and operational strategies.

  11. Manage external vendors or CRM solution providers, ensuring data accuracy and system optimization.

  12. Compliance & Best Practices

  13. Champion data privacy compliance and implement best practices across all customer touchpoints.

  14. Ensure data collection and usage align with local regulations (e.g., Data Privacy Act).

Qualifications

  • Bachelor's degree in Marketing, Business Analytics, Information Systems, or related field.
  • 1-3 years of experience in CRM management, data analytics, or marketing automation.
  • Proficient in CRM tools (e.g., HubSpot, Salesforce, or similar platforms).
  • Strong analytical skills with experience in Excel, Google Data Studio, or BI tools.
  • Experience leading data-driven marketing campaigns and loyalty programs.
  • Excellent communication, problem-solving, and stakeholder management skills.


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