Loyalty Program Manager

What can you tell your friends when they ask what you do?

As the Manager of Loyalty Products at Data Analytics Ventures Inc. (DAVI), you will be responsible for driving the Go Rewards loyalty program's strategic vision and execution. You will analyze market trends, manage the loyalty platform's digital experience, and collaborate with cross-functional teams to ensure that Go Rewards remains competitive and delivers exceptional value to both members and partners.

Your ultimate goal? To transform Go Rewards into a super pp, a seamless and engaging platform that enhances customer loyalty and drives revenue growth.

Responsibilities – How will you do this?

Product Strategy and Roadmap

• Lead the strategic planning and roadmap for Go Rewards, ensuring alignment with DAVI's business objectives and customer needs.
• Identify opportunities for growth and define key product milestones to enhance member engagement and program success.
• Continuously evaluate market trends and competitor offerings to implement both offensive and defensive strategies that strengthen the loyalty program's market position.

Product Development and Management

• Oversee the development of Go Rewards' mobile app and website, ensuring an intuitive and engaging user experience.
• Lead the quality control process, including UATs, and performance optimizations
• Work with Data, Tech, and Marketing teams to implement personalization strategies, improving customer engagement and loyalty.

Loyalty System and Vendor Management

• Oversee the management and maintenance of loyalty systems, ensuring stability, security, and scalability
• Evaluate and manage relationships with third-party vendors, ensuring optimal performance and alignment with Go Rewards' objectives.

Performance Monitoring

• Track key performance indicators to measure the success of loyalty initiatives
• Work with the Data analytics team to extract actionable insights that improve program effectiveness and member satisfaction.
• Implement A/B testing and data-driven experiments to enhance user engagement and conversion rates.

Cross-Functional Collaboration

• Work closely with Financial Products, Customer Success, Partnerships, Business Development, Tech and Finance, to align loyalty initiatives with broader business goals
• Partner with internal teams and external vendors to conceptualize and launch new program features and benefits.
• Ensure that all partner offerings are integrated smoothly into the loyalty ecosystem, providing a seamless experience for members.

To be successful, you'll need

• 7+ years of experience in product management, loyalty programs, fintech, e-commerce, or digital marketing
• Strategic mindset, ability to define a long-term vision, break it down into actionable plans, and execute successfully.
• Data-driven mindset, with the ability to analyze partnership performance and derive actionable insights.
• Customer-Centric approach, has a deep understanding of customer behavior and loyalty engagement strategies
• Excellent communication and stakeholder management skills, capable of collaborating effectively across teams and with senior executives.
• Ability to work in a fast-paced, results-oriented environment with a proactive and strategic approach to problem-solving.
• Knowledge of loyalty programs, digital marketing, and customer engagement strategies is a plus.
• A demonstrated track record of driving process improvements and operationalizing partnership strategies.
• Be an Ideal Team Player
• You are HUNGRY with biases towards action and a mindset to continuously learn and improve
• You are HUMBLE, yet love to succeed, especially as a team
• You are SMART, and not just book smart, but emotionally intelligent which enables you to have a great read and relation with people

About Data Analytics Ventures Inc. (DAVI)

Data Analytics Ventures, Inc. (DAVI) is the Gokongwei Group's loyalty and data analytics company. Aside from managing Go Rewards, the loyalty program of the Gokongwei Group which includes Cebu Pacific and Robinsons Retail Holdings, DAVI also plays a pivotal role in driving consumer insights through data science. This combination enables DAVI to create a loyalty program that delivers on rewarding experiences and harnessing data to fuel business growth.

At DAVI, data is the key to identifying customer patterns and insights. More than just crunching numbers amidst evolving market landscapes, the company aims for meaningful engagement and sustainable growth that will accelerate discovery and action for businesses.

DAVI helps businesses get a deeper understanding of their brand and category performance. The company's insights help businesses to determine growth drivers and opportunities, improve decisions and calibrate business objectives and actions.

DAVI advocates a culture of excellence and teamwork. Everyone is expected to be the very best at what they do and serve as mentors to their colleagues. We believe in building a trusted environment that encourages open dialogue and constructive conflict, where individuals are humble and hungry to learn from each other. We expect excellence of ourselves and others and together, we make excellence contagious.

DAVI offers its employees the chance to be part of the wave of the future as the data industry continues to evolve rapidly. They are empowered to chart the trajectory of their career and have access to programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data.