B2B Sales

7 days ago

Manila, National Capital Region, Philippines UPL Ltd Full time $80,000 - $120,000 per year
B2B Sales & Country Marketing Manager

Job Id: 11594

City:
Manila, Metropolitan Manila, Philippines

Department: Sales

Function: Sales & Commercial

Employee Type: Permanent Full Time

Seniority Level: Mid-Senior level

Description:

Key Responsibilities

  • B2B Sales

  • P&L for B2B key accounts, Budgeting and forecasting, define new GTM strategy for new product to be introduced via B2B channel.

  • Responsible for the achievement of sales & profitability budget for B2B key accounts)
  • Regularly work together with peers to improve S&OP process. Manage demand planning activities and coordinate purchase and sales orders with supply chain.

  • Coordination with customers on demand generation, knowledge transfer, marketing activities.

  • Marketing

Strategic Marketing and Campaign Management

  • Develop and implement marketing strategies, plans, and campaigns for new and existing products.
  • Plan and implement marketing campaigns, advertising, and demand-generation activities while aligning crop strategies.

Market Research and Insights

  • Conduct market research to determine customer needs, competitor activities, and market trends.
  • Identify growth opportunities based on customer pain points and market insights, including BioSolutions and AgTech.

Budget and Financial Accountability

  • Strong support for achieving the country's sales and EBITDA targets
  • Manage country-level marketing budget, pricing, demand forecasting, and budgeting processes.

Product and Portfolio Management

  • Actively manage the product lifecycle, including development, pricing strategies.
  • Launch excellence - successful product launches.
  • Build and manage product portfolios for the country including proprietary and third-party products.

Cross-Functional Collaboration

  • Collaborate with sales, regulatory, and regional teams to ensure alignment and implementation of strategies.
  • Coordinate with regional and country teams for product strategy, launches, and demand generation activities.

BioSolutions(NPP) Strategy and Execution

  • Implement and grow the BioSolutions portfolio, including registration, labeling, and demand planning.
  • Work with key opinion leaders and conduct developmental trials to enhance product adoption.

Performance Monitoring and Reporting

  • Monitor, analyze, and report on marketing activities, campaign effectiveness, ROI, and key performance metrics.
  • Participate in country SOP processes to ensure the success of new product introductions.

Team Management and Development

  • Conduct training programs for sales team, support in performance appraisals, and identify development needs to build team capabilities.

Customer and Channel Engagement

  • Drive growers connect initiatives, build strong customer relationships, and expand branded product reach.
  • Lead channel engagement activities to improve penetration of key products and Power Brands.

Business Development and Strategic Partnerships

  • Negotiate and secure co-development and distribution deals with strategic partners and suppliers.
  • Develop and implement initiatives for segmentation, Key Account Management, and value chain approaches to drive long-term business growth.

Other deliverables by the region and other departments (product label development, branding effort, etc.)

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