
B2B Sales
4 days ago
Key Responsibilities
- B2B Sales
- P&L for B2B key accounts, Budgeting and forecasting, define new GTM strategy for new product to be introduced via B2B channel.
- Responsible for the achievement of sales & profitability budget for B2B key accounts)
- Regularly work together with peers to improve S&OP process. Manage demand planning activities and coordinate purchase and sales orders with supply chain.
- Coordination with customers on demand generation, knowledge transfer, marketing activities.
- Marketing
Strategic Marketing and Campaign Management
- Develop and implement marketing strategies, plans, and campaigns for new and existing products.
- Plan and implement marketing campaigns, advertising, and demand-generation activities while aligning crop strategies.
Market Research and Insights
- Conduct market research to determine customer needs, competitor activities, and market trends.
- Identify growth opportunities based on customer pain points and market insights, including BioSolutions and AgTech.
Budget and Financial Accountability
- Strong support for achieving the country's sales and EBITDA targets
- Manage country-level marketing budget, pricing, demand forecasting, and budgeting processes.
Product and Portfolio Management
- Actively manage the product lifecycle, including development, pricing strategies.
- Launch excellence - successful product launches.
- Build and manage product portfolios for the country including proprietary and third-party products.
Cross-Functional Collaboration
- Collaborate with sales, regulatory, and regional teams to ensure alignment and implementation of strategies.
- Coordinate with regional and country teams for product strategy, launches, and demand generation activities.
BioSolutions(NPP) Strategy and Execution
- Implement and grow the BioSolutions portfolio, including registration, labeling, and demand planning.
- Work with key opinion leaders and conduct developmental trials to enhance product adoption.
Performance Monitoring and Reporting
- Monitor, analyze, and report on marketing activities, campaign effectiveness, ROI, and key performance metrics.
- Participate in country SOP processes to ensure the success of new product introductions.
Team Management and Development
- Conduct training programs for sales team, support in performance appraisals, and identify development needs to build team capabilities.
Customer and Channel Engagement
- Drive growers connect initiatives, build strong customer relationships, and expand branded product reach.
- Lead channel engagement activities to improve penetration of key products and Power Brands.
Business Development and Strategic Partnerships
- Negotiate and secure co-development and distribution deals with strategic partners and suppliers.
- Develop and implement initiatives for segmentation, Key Account Management, and value chain approaches to drive long-term business growth.
Other deliverables by the region and other departments (product label development, branding effort, etc.)
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