Klaviyo Email Marketing Specialist
5 days ago
Job Details:
We're looking for a senior-level Klaviyo Email Marketing Specialist with strong strategic instincts and technical execution skills. This role goes beyond setting up flows—you'll be expected to lead strategy across multiple brands, advise clients on best practices, and continuously optimise for performance. You should be confident working independently, making data-led recommendations, and executing with precision.
Key Responsibilities
· Lead email marketing strategy across multiple B2B, DTC and eCommerce brands using Klaviyo
· Develop customised lifecycle marketing journeys and flow structures tailored to brand goals
· Build, test, and optimise flows (Welcome, Abandoned Cart, Post-Purchase, Winback, Re-engagement, etc.)
· Plan and execute segmented campaign calendars aligned with product launches, sales, and brand storytelling
· Advise clients on email content direction, customer segmentation, offer strategy, and retention tactics
· Collaborate with design and copy teams to deliver high-performing email assets
· Monitor deliverability, conversion metrics, and suggest data-driven improvements
· Maintain List and Segment strategy, deliverability and cleanliness
· Stay across trends and platform updates to proactively evolve client strategies
What We're Looking For
• 4+ years of hands-on experience with Klaviyo in a performance-focused eCommerce environment
• Proven experience driving measurable results from email strategy and optimization
• Deep understanding of audience segmentation, automation logic, testing frameworks, and retention strategies
• Strong analytical mindset with ability to turn data into insights and action
• Independent worker with strong ownership mentality and a consultative approach to clients
• Experience working with Shopify and integrating with other marketing tools
• Based in Metro Manila with the ability to work in-office part of the week
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