Influencer Marketing Manager

Company Description

RAKwireless is a market leader in the evolving IoT landscape, dedicated to eliminating design complexity and accelerating time-to-market for underserved and emerging markets, including open-source and industrial communities. Based in Shenzhen, China, with R&D centers in Taiwan, Beijing and Xi'an, we create easy-to-deploy solutions and modular IoT products accessible to all. Our global team, with collaborators across Asia, Europe, Latin Americas and the North Americas, focuses on high-performance, energy-efficient solutions using innovative modular components and a unified software interface. Our "IoT Made Easy" philosophy ensures cost-efficient, easy-to-use solutions that are developer tested and enterprise-ready.

Job Purpose:

We are seeking an experienced and proactive Influencer Marketing Manager to drive our brand engagement through strategic partnerships in the IoT and Meshtastic space. This role will be instrumental in identifying, negotiating, and maintaining relationships with key influencers to amplify our presence across both B2B and B2C tech markets. The ideal candidate is a creative thinker with a proven track record in managing high-impact influencer campaigns and navigating the ever-evolving digital landscape.

Responsibilities:

• Develop and execute data-driven influencer marketing strategies to expand brand visibility and credibility.
• Identify and establish collaborations with influencers, content creators, and key opinion leaders aligned with our brand values.
• Lead the negotiation and execution of influencer partnerships across various campaign initiatives.
• Manage ongoing relationships and ensure influencer content adheres to brand guidelines and campaign objectives.
• Monitor and evaluate campaign performance metrics to optimize ROI and inform future strategies.
• Stay ahead of industry trends, platform updates, and competitive activity to inform tactics and identify new opportunities.
• Collaborate with cross-functional teams to align influencer initiatives with product launches, events, and broader marketing goals.

Required Skills:

• Strong understanding of influencer marketing ecosystems in both B2B and B2C settings.
• Robust network of influencers, particularly within tech, Meshtastic and IoT communities.
• Proficiency in managing digital campaigns and measuring performance using analytics tools.
• Ability to balance creative ideation with data-driven execution.
• Excellent negotiation, communication, and stakeholder management skills.
• Exceptional project management and multitasking abilities in a fast-paced environment.
• Expertise in affiliate or influencer platforms

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in influencer marketing, including at least 1 year focused on B2B/B2C and tech sectors.
• Proven experience planning and executing successful influencer and social media campaigns.
• Familiarity with influencer platforms, CRM systems, and performance tracking tools.
• Demonstrated success in community building and brand storytelling through influencer partnerships.

What We're Looking For:

• A strategic thinker who thrives in both analytical and creative roles.
• A relationship-builder who understands the nuances of influencer dynamics and digital engagement.
• Someone deeply tuned into trends within IoT and Meshtastic communities.
• A collaborative marketer who can work cross-functionally to bring integrated campaigns to life.

Life in RAKwireless

At RAKwireless, we're not just building technology—we're building a team of innovators who dare to make a difference. We are a diverse and dynamic group that values results-driven impact and collaboration with the best teammates.

Here, your ideas matter. We listen, encourage bold proposals, and support turning great plans into reality. We believe in a proactive mindset—taking initiative, exploring new possibilities, and achieving great things together.

If you're looking for a place where you can grow, contribute, and be part of something extraordinary, we'd love to hear from you. Join us and shape the future with RAKwireless