Senior Influencer Marketing Manager

3 hours ago

Manila, National Capital Region, Philippines In Circle Inc Full time ₱1,500,000 - ₱3,000,000 per year

Duties and Responsibilities

  • Be a go-to consultant with Head of Talent Marketing about anything related to KOLs to In Circle Clients
  • Provide strategic guidance to the growth team on KOL recommendations and campaign plans
  • Ensure KOL recommendations of junior TM members are aligned with the campaign requirements
  • Approval of cost proposals
  • Drive revenue by ensuring cost proposals are at least 20% profit margin.
  • Lead other revenue opportunities (i.e bulk buy contract with KOLs)
  • Drive the growth and development of In Circle Network by acquiring and developing new talents; Lead the marketing initiatives of In Circle Network.
  • Develop and nurture good working relationships with existing talents.
  • Lead small to large pitches to talents as required by Growth Team and Project Management.
  • Nurture partnership with talent agencies for business growth opportunities.
  • Assist Growth Director in delivering small to large pitch presentations, in responding to requests for proposals and talent recommendations, and in attending meetings with prospect clients when necessary.
  • Drive all processes, tools, and systems to manage and improve quality of talent department
  • Research, analyze and monitor marketing trends, best practices and other factors to capitalize for business opportunities, service development or/and enhancements
  • Develop and execute talent management strategies to drive business growth and meet our clients' goals and objectives.
  • Build and maintain strong relationships with our top-tier influencers, content creators, and their agents, negotiating contracts and deals on their behalf.
  • Identify and develop new talent, working closely with our Talent Acquisition Manager to discover emerging influencers and content creators that align with our agency's vision and values.
  • Provide strategic guidance to our influencers and content creators, helping them to grow and evolve their personal brands and content offerings.
  • Collaborate closely with our Creatives and Project Management teams to ensure that our influencers are creating content that aligns with our clients' goals and objectives.
  • Work closely with our Project Management team to ensure that our clients' needs are being met, and that our talent is delivering exceptional results.
  • Keep up-to-date with the latest trends and developments in the influencer marketing industry, and use this knowledge to guide our talent and clients in creating cutting-edge content.
  • Provide mentorship, guidance, and support to our junior talent managers, helping them to grow and develop their skills and knowledge.
  • Track and analyze data and metrics, providing insights and recommendations to our influencers and clients to help them improve their performance and reach.

Qualifications

  • Must have at least 7 years of experience in an agency environment
  • Strong background in social media platforms, campaign implementation, talent management, and costing.
  • Should have handled multiple brands and demonstrated the ability to manage end-to-end influencer and marketing campaigns.
  • Must be well-networked across influencer tiers (macro, micro, nano) and maintain strong industry relationships.
  • Proven track record in leading teams and collaborating effectively with both inter-agency and cross-department partners.

Perks & Benefits

  • Remote work
  • Competitive compensation package
  • Paid 44 leaves annually
  • HMO and life insurance benefits upon regularization
  • Professional and collaborative work culture
  • Unlimited opportunities for growth and development

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