Senior Paid Search/Social Specialist

1 day ago

Ortigas Post Office P, Philippines iSWerk Full time ₱1,200,000 - ₱1,440,000 per year

Be a part of our fast-growing team and unchain all the possibilities

What is your mission?

We are looking for a results-driven Paid Search/Social Specialist to plan, execute, and optimize high-performing paid media campaigns across Google, Meta, and other digital platforms. The ideal candidate has strong analytical skills, hands-on experience managing eCommerce campaigns, and a proven ability to drive ROI through data-driven decision-making and continuous campaign optimization.

You will provide the best service to our partner brands by performing these tasks:

Campaign Strategy & Execution

  • Plan, build, and manage paid search campaigns across Google Ads, Meta Ads, TikTok, and other platforms.
  • Align campaign strategies with company goals across performance marketing and product launches.
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Collaborate with creative and marketing teams for cohesive messaging and landing page optimization.

Optimization & Performance Management

  • Monitor daily spend, pacing, and performance metrics.
  • Optimize bids, budgets, and ad structures to maximize ROI.
  • Run A/B tests on ad copy, creatives, and landing pages to improve CTR, CVR, and ROAS.
  • Analyze conversion paths and user behavior using GA4 and related analytics tools.

Reporting & Analysis

  • Prepare weekly and monthly reports highlighting performance, insights, and recommendations.
  • Build data-driven forecasts and manage budget tracking through Excel or Google Sheets.
  • Present actionable summaries to leadership and cross-functional teams.

Innovation & Growth

  • Stay updated on trends, algorithms, and platform updates.
  • Recommend new testing roadmaps and growth strategies.
  • Explore emerging paid media channels such as YouTube, TikTok, and Amazon Ads.

Who are we looking for?

  • Bachelor's degree in Marketing, Business, Communications, or any related field (required).
  • Minimum of 5 years of experience in performance marketing, paid media, or digital advertising.
  • Proven hands-on experience managing Google Ads, Bing/Microsoft Ads, Facebook/Instagram Ads, and TikTok Ads.
  • Experience managing and optimizing campaigns for eCommerce websites or platforms.
  • Strong proficiency with SEO tools and digital analytics platforms.
  • Data-driven mindset with strong analytical, optimization, and attribution modeling skills.
  • Leadership or decision-making experience—team management or ownership of key marketing strategies.
  • Excellent communication, problem-solving, and project management skills.

Company Perks:

  • Above-industry salary package and incentives
  • Comprehensive HMO benefits and life insurance from day 1
  • Free learning and development courses for your personal and career growth
  • Dynamic company events
  • Opportunities for promotion
  • Free meals and snacks
  • Align campaign strategies with company goals across performance marketing and product launches.
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Collaborate with creative and marketing teams for cohesive messaging and landing page optimization.

Job Types: Full-time, Permanent

Pay: Php100, Php120,000.00 per month

Benefits:

  • Additional leave
  • Company events
  • Gym membership
  • Health insurance
  • Life insurance
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee
  • Work from home

Experience:

  • Google Ads, Meta Ads, TikTok: 3 years (Required)
  • Microsoft Excel: 3 years (Required)
  • Paid Search/Social Specialist: 5 years (Required)

Work Location: In person

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