Paid Search Specialist

3 days ago

Bacolod P, Philippines Zylun Philippines, Inc. Full time ₱900,000 - ₱1,200,000 per year

Overview:

Role Overview

We are seeking a Paid Search Specialist with strong technical expertise and the ability to work flexibly across a collaborative digital marketing team. This role will have a dual focus: providing core paid search support and serving as a department floater to assist across various areas of the Paid Search team as needed.

Responsibilities:

Key Focus Areas

1. Core Paid Search Expertise

You will support paid search strategy and execution across a range of clients and campaign types. While you may not have a dedicated client portfolio at the outset, you will assist other Paid Search Specialists as needed, contributing to high-quality campaign performance.

2. Flexibility as a Department Floater

This role requires agility and openness to shifting priorities. You will step in to support various team functions, from production tasks to reporting and ad-hoc projects, ensuring overall department success.

Core Responsibilities
  • Build, launch, manage, and optimize PPC, Local Service Ads (LSA), and Remarketing campaigns across Google Ads, Microsoft Advertising (Bing), and occasionally Facebook (as budget permits).
  • Review and refine Search Terms Reports to maintain strong campaign targeting and relevance.
  • Provide support for Quarterly Promotional Offers and assist in client offboarding activities.
  • Handle PPC production for new onboardings and contribute to small ad-hoc projects as needed.
  • Prepare and deliver monthly performance reports with insights and commentary to guide client strategy.
  • Collaborate with the Success Team (Account Managers) and SEO Specialists to align strategy and execution.
  • Conduct A/B testing, bid strategy experimentation, and landing page optimizations using tools such as Google Analytics.
  • Maintain accurate billing profiles and ensure campaign components are functioning properly and meeting performance benchmarks.
  • Manage a few clients while staying flexible to float between tasks, such as addressing urgent escalations as they arise.
  • Occasional after-hours support may be required for urgent issues.
Professional Competencies
  • Google Ads Search Certification
  • Google Ads Search Professional Certification
  • Microsoft/Bing Ads Certification
  • Proven experience managing monthly ad budgets of ~$150K+
  • Strong skills in PPC campaign management, keyword research, bid strategies, and optimization
  • Analytical mindset with the ability to manage multiple priorities and projects effectively
  • Excellent communication and collaboration skills; proactive and self-driven
  • Comfort in navigating fluid priorities in a fast-paced team environment

Required Skills: Pay-Per-Click (PPC) Years of Experience Needed: 3

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