Shopper Insights

3 days ago

Ortigas Metro Manila, Philippines Century Pacific Food, Inc. Full time ₱1,500,000 - ₱2,500,000 per year

JOB SUMMARY:

The Shopper Insights & Data Analytics Manager plays a pivotal role in transforming data into actionable commercial strategies. This position leads the generation and application of shopper insights, trade analytics, and performance dashboards that drive informed decision-making across sales, marketing, and trade teams. The role integrates internal sales data, retail audits, shopper behavior, and syndicated research to shape winning commercial plans and improve execution across retail channels.

JOB RESPONSIBILITIES:

  • Lead the design and execution of shopper research studies (e.g., path to purchase, shopper missions, triggers/barriers).
  • Translate insights into practical recommendations to optimize category growth, shopper conversion, and in-store strategies.
  • Partner with Category and Trade teams to embed shopper thinking in campaign design and trade execution.
  • Manage and optimize dashboards and scorecards for key metrics (volume, revenue, MCS, SOS, display penetration, promo ROI).
  • Analyze performance trends across channels, regions, and categories to identify gaps and opportunities.
  • Drive data storytelling and business recommendations using sell-in, sell-out, and market share data.
  • Support post-activity evaluation of trade promotions using volume uplift, incrementality, and ROI metrics.
  • Develop models to guide investment decisions, pricing elasticity, and portfolio optimization
  • Maintain, enhance, and integrate business intelligence tools (e.g., Power BI, Tableau, Excel models).

JOB QUALIFICATIONS:

  • Bachelor's degree in Business, Statistics, Marketing, Economics, or related field
  • 5–7 years of experience in FMCG insights, trade analytics, or category management
  • Strong experience with data visualization tools and analytics platforms
  • Familiarity with Nielsen, Kantar, retail audits, and shopper panel data
  • Advanced Excel and strong storytelling capability using data
  • Excellent analytical thinking, collaboration, and project management skills

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