Brand Marketing Manager
2 weeks ago
Job description:
The Brand Marketing Manager is responsible for developing, implementing, and executing strategic marketing initiatives to build and strengthen the company's brand presence. This role ensures that the brand identity, messaging, and positioning are consistently represented across all channels—including social media—to drive awareness, customer engagement, and business growth.
He/she has the ability to create, maintain, and conduct analytics reporting across multiple channels and extract key insights for future campaign development and go-to-market strategies.
Qualifications:
- Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing or equivalent.
- With at least three (3) years of Brand Management experience in the FMCG industry
- With experience working on Brand Strategy and Execution, Consumer/Shopper Insights, E-commerce and Social Media, Integrated Marketing
- With excellent communication and problem-solving skills
- Has very good competencies in project management, team collaboration and creativity
- Has high results orientation and very detail-oriented
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