ECommerce Marketing Manager

Strategic Marketing & Planning:

• Develop, implement, and manage comprehensive e-commerce marketing strategies to achieve business objectives, including revenue growth, customer acquisition, and brand awareness.
• Conduct in-depth market research, competitive analysis, and consumer insights studies to identify opportunities and inform strategic decision-making.
• Craft compelling Go-To-Market (GTM) strategies for new products, campaigns, and market expansions, ensuring seamless execution across all digital touchpoints.
• Lead the development of persuasive brand pitches and positioning strategies for various stakeholders (e.g., investors, partners, internal teams).

E-commerce & Digital Channel Expertise:

• Drive strategies for online marketplaces (e.g., TT Shop, Shopify, Lazada, Shopee) and social commerce platforms (e.g., Instagram Shopping, TikTok Shop), optimizing for visibility, conversion, and customer lifetime value.
• Oversee and optimize performance marketing channels, including paid media (Meta, Google Ads, TikTok Ads), SEO, SEM, email marketing, and affiliate programs.
• Develop and execute innovative mobile marketing strategies to engage users on mobile devices and drive app/mobile web conversions.
• Explore and leverage the creator economy and influencer marketing to expand brand reach and engagement.

Content & Campaign Management:

• Provide creative direction for marketing assets and campaigns, ensuring brand consistency and resonance with target audiences.
• Develop and manage comprehensive marketing and content calendars across all relevant channels.
• Collaborate closely with internal teams (e.g., Product, Sales, Operations, Creative) to ensure integrated campaign execution and alignment with overall business goals.

Analytics & Reporting:

• Define key performance indicators (KPIs) and establish robust reporting frameworks to track marketing effectiveness.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies and maximize ROI.
• Prepare and present regular business reports to senior management, highlighting performance, opportunities, and strategic recommendations.

Qualifications:

Experience:

• 5 years of progressive experience in marketing roles, with at least 3 years specifically in a strategic planning capacity within the e-commerce industry.
• Proven track record of success in driving online sales and brand growth for D2C brands or e-commerce businesses.
• Demonstrable expertise in online marketplaces (e.g., Amazon, Shopify, Lazada, Shopee) and social commerce platforms.
• Strong experience in developing and executing Go-To-Market (GTM) strategies for digital products or campaigns.
• Solid understanding of the creator economy and mobile marketing best practices.
• Hands-on experience with paid media operations (Meta, Google Ads, etc.) and a deep understanding of performance marketing metrics.
• Experience in conducting market research, competitive analysis, and deriving actionable insights.
• Previous experience working for an "enabler" (a company that helps brands with their e-commerce operations) is highly desirable.

Skills:

• Exceptional strategic thinking and analytical skills, with the ability to translate complex data into clear, actionable plans.
• Excellent written and verbal communication skills, including strong presentation and pitching abilities.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, platform-specific dashboards).
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Leadership qualities with the ability to inspire and collaborate effectively with cross-functional teams.
• Creative mindset with a passion for innovation in the digital space.