Head of Ecommerce

2 days ago

Taguig, National Capital Region, Philippines Fanatics Inc Full time $80,000 - $120,000 per year

Key Responsibilities: Marketplace Management Lead end-to-end operations on Zalora, Lazada, Shopee, and TikTok, including product listing optimization, pricing, and promotional strategy. Develop strong relationships with marketplace account managers to secure visibility and promotional opportunities. Analyze marketplace performance metrics to refine sales strategies and improve ROI.

Revenue Growth & Digital Strategy Drive GMV and revenue growth across all marketplaces through data-driven decisions and innovative campaigns. Plan for future expansion into proprietary ecommerce platforms like Shopify or Magento, ensuring scalability and seamless integration with current operations. Identify trends and customer insights to align marketplace activities with business goals.

Digital Marketing Activation Execute marketplace-specific digital marketing campaigns, including sponsored ads, flash sales, and influencer partnerships on TikTok. Leverage tools like Google Ads, Facebook Ads, and platform analytics to drive traffic and conversions. Manage SEO, SEM, and performance marketing strategies to maximize visibility and engagement.

Customer Experience & Retention Implement loyalty programs, personalized shopping experiences, and retargeting campaigns to enhance customer retention and lifetime value. Monitor customer feedback to improve service quality and satisfaction. Operations & Team Leadership Collaborate with supply chain and logistics teams to ensure inventory accuracy, fulfillment efficiency, and on-time delivery.

Build and lead a team focused on achieving KPIs across marketplaces and preparing for future platform launches. Qualifications: Bachelor's degree in Business, Marketing, or a related field (MBA preferred). 7+ years of experience in ecommerce, with a strong focus on Zalora, Lazada, Shopee, and TikTok operations.

Proven success in planning and executing digital marketing campaigns tailored for marketplaces. Knowledge of Shopify, Magento, or similar platforms for future ecommerce expansion. Strong analytical, organizational, and leadership skills.

Key Performance Indicators (KPIs): Marketplace Metrics GMV Growth: Achieve X% increase in GMV year-over-year. Conversion Rates: Improve sales conversion rates across Zalora, Lazada, and Shopee to X%. Marketplace Traffic: Drive X% growth in organic and paid traffic to listings.

Customer Metrics Retention Rate: Increase repeat purchase rates by X%. Customer Satisfaction: Maintain an NPS of 70+ across platforms. Marketing Performance ROAS: Maintain a minimum 4:1 ROAS for digital ad campaigns.

Promotional Effectiveness: Achieve X% sales lift during campaigns (e.g., 11.11, Operational Efficiency Fulfillment Accuracy: Maintain 99% order accuracy and timely delivery. Inventory Turnover: Ensure efficient inventory management with minimal stockouts.

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