Ads Operations Specialist

ADS OPERATIONS SPECIALIST

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WHAT IS A/AN ADS OPERATIONS SPECIALIST?

We are seeking an Ads Operations Specialist to manage the end-to-end execution of digital marketing campaigns across paid social, SEM, programmatic, content syndication, and lead generation channels.

• The Ads Operations Specialist will be responsible for setting up, launching, optimising, and reporting on B2B campaigns across Meta, LinkedIn, Google Ads, programmatic platforms, and other digital channels.

• This role also requires coordination with both digital media vendors and offline event partners, ensuring smooth delivery of assets, tracking requirements, and post-campaign reporting.

• The ideal candidate must have strong analytical skills, the ability to extract insights from performance data, and the capability to translate results into actionable recommendations.

• The Ads Operations Specialist will work closely with strategy, creative, content, and account teams to ensure campaigns align with funnel stages, audience targets, and wider marketing objectives.

WHAT WILL BE YOUR MAIN RESPONSIBILITIES?

• Communicate with digital vendors (e.g., content syndication providers, programmatic partners, media publishers) to ensure campaign requirements and timelines are met.

• Coordinate with offline event partners, including:

o Event organisers

o Sponsorship coordinators

o Publishing/media groups

o Lead delivery vendors

• Manage the delivery of campaign assets, tracking specifications, landing page links, and reporting formats.

• Review vendor-generated leads, assess quality, and provide feedback for optimisation.

• Support vendor onboarding, documentation, compliance checks, and approvals.

• Maintain organised communication records, schedules, and campaign documents.

• Work effectively with international vendors, particularly those operating within UK and EMEA regions.

Additional Skills (Nice to Have):

• Experience working with CRM systems or marketing automation tools.

• Understanding of offline event metrics and how to integrate event results with digital campaigns.

• Familiarity with creative asset management, naming conventions, and ad copy versioning.

• Ability to recommend channel mixes and multi-platform strategies depending on campaign objectives.

• Comfort working during UK and EMEA business hours and adapting to seasonal time zone shifts

Core Competencies:

• Strong analytical and problem-solving capability.

• Fast learner with the ability to adapt to new platforms and technologies.

• Excellent written and verbal communication skills, especially when presenting insights or coordinating with external partners.

• Highly organised, detail-oriented, and able to manage multiple deadlines.

• Ability to work efficiently and calmly under pressure in a fast-paced environment.

• Proactive approach to campaign improvement and operational excellence.

• Strong time management skills to support cross-regional teams operating in UK and EMEA markets

WHAT ARE WE LOOKING FOR?

• 2-4 years' experience executing B2B performance marketing campaigns.

• Proven ability to set up, manage, and optimise campaigns across: o Paid Social: Meta, LinkedIn o SEM: Google Ads (Search, Performance Max, Display, YouTube) o Programmatic: DSPs, native advertising, retargeting o Lead Generation: content syndication, intent-based platforms

• Strong understanding of the marketing funnel, audience segmentation, and multi-channel activation strategies.

• Ability to analyse campaign data, develop insights, and provide clear optimisation recommendations.

• Experience building campaign performance reports, dashboards, and weekly/monthly summaries.

• Ability to set up tracking and attribution using: o Google Tag Manager o Meta Pixel & CAPI o LinkedIn Insight Tag o UTM structures and event-level tracking

• Familiarity with A/B testing, CRO, and multivariate experiments.

• Proficient in analytics tools such as Google Analytics, Looker Studio, and platform reporting dashboards.

• Strong attention to detail in campaign QA, tracking validation, URL testing, and data accuracy.

• Ability to manage meetings, deliverables, and communications aligned to UK and EMEA time zones.