Meta Ads Specialist
1 day ago
We are seeking a highly analytical and creative Meta Ads Specialist, able to frame strategies from data, ensuring our brand is not only seen but felt in the heart of its ideal market. The role will involve running, optimizing, and scaling ad campaigns that grab interest and convert it into loyalty.
What You'll Do:
- Plan, execute, and optimize paid Meta ad campaigns aligned with brand goals.
- Perform data analysis to track performance and fine-tune for maximum ROAS
- Recommend innovative growth strategies and campaign improvements.
- Identify audiences and create retargeting, conversion and engagement strategies.
- Work with the marketing team to create compelling content and visuals for ads.
- Stay up to date on Meta's ad tools, trends and algorithm changes.
- Monitor and report on trends, A/B tests and platform algorithm changes.
Qualifications:
- A Bachelor's Degree in Marketing, Advertising, Business, Multimedia Arts, or any related field. (Equivalent training or hands-on experience may be accepted in place of formal education)
- Minimum 6 months of hands-on experience in managing Facebook/Meta ads
- Knowledge of Facebook Ads Manager, Pixel, Business Suite, A/B testing and audience segmentation.
- Understanding of ad metrics, conversion tracking and data optimization techniques.
- Strategic thinker with a creative eye – knows the luxury market tone and behavior.
- Good communication skills and results driven.
- Can analyze audiences and shift strategies with data
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