Paid Ads Specialist

Paid Ads Specialist

Job Description: Paid Ads Specialist

We are looking for an experienced Paid Ads Specialist to lead and execute

paid media campaigns across multiple digital platforms for a diverse

portfolio of clients. This role sits within a marketing agency environment

and is ideal for someone who can confidently manage paid advertising

from strategy through to execution, optimisation, and reporting.

You will be responsible for planning, launching, managing, and scaling

paid campaigns that drive measurable results across lead generation,

brand awareness, and traffic objectives. This role requires strong hands-on

experience, strategic thinking, and the ability to adapt campaigns across

different industries, budgets, and business goals.

Key Responsibilities

Paid Media Strategy & Planning

• Develop paid advertising strategies aligned with each client's

objectives, funnel stage, and budget

• Select the most appropriate platforms and campaign structures

based on audience, industry, and goals

• Translate business objectives into clear paid media plans with

defined KPIs and success metrics

• Provide strategic recommendations on budget allocation, scaling

opportunities, and channel mix

Campaign Setup & Execution

• Build, launch, and manage campaigns across:

o Google Ads (Search, Display, Performance Max, YouTube)

o Meta Ads Manager (Facebook and Instagram)

o LinkedIn Campaign Manager (Sponsored Content, Lead Gen

Forms, retargeting)

o TikTok Ads Manager

• Set up conversion tracking, pixels, events, and integrations to ensure

accurate data collection

• Create and manage audiences including custom, lookalike,

retargeting, and cold prospecting segments

• Collaborate with creative and copy teams to ensure ads are aligned

with strategy and best practice

Job Title: Paid Ads Specialist

Optimisation & Performance Management

• Monitor and optimise campaigns regularly to improve performance

against KPIs such as CPC, CPA, CPL, ROAS, CTR, and conversion rate

• Conduct ongoing A/B testing across creatives, copy, audiences,

bidding strategies, and landing pages

• Identify performance trends and insights to inform optimisation

decisions

• Proactively troubleshoot underperforming campaigns and

implement improvements

Reporting & Insights

• Produce clear, accurate, and actionable performance reports for

clients and internal teams

• Translate data into insights, explaining what is working, what is not,

and what to do next

• Track performance against agreed benchmarks and campaign

goals

• Present results and recommendations in a way that is easy for nontechnical stakeholders to understand

Client & Team Collaboration

• Work closely with account managers, strategists, designers, and

copywriters to deliver cohesive campaigns

• Support client conversations with paid media insights, performance

updates, and strategic recommendations

• Manage multiple clients simultaneously while maintaining quality,

accuracy, and attention to detail

• Stay aligned with broader marketing strategies including SEO, email,

CRO, and organic social where relevant

Continuous Improvement & Industry Knowledge

• Stay up to date with platform changes, new features, and paid

media best practices

• Apply learnings across client accounts to continuously improve

results

• Contribute to internal process improvements, templates, and

documentation

Job Title: Paid Ads Specialist

Required Experience & Qualifications

• Minimum 5 years of hands-on experience managing paid

advertising campaigns

• Proven experience running campaigns across Google Ads, Meta Ads

Manager, and LinkedIn Campaign Manager

• TikTok Ads experience is a bonus (nice to have, not essential)

• Strong understanding of paid media strategy, funnel design, and

performance metrics

• Demonstrated experience managing multiple accounts or clients

simultaneously

• Comfortable working with varied industries, audiences, and budgets

Tools & Platforms

• Google Ads

• Meta Ads Manager (Facebook and Instagram)

• LinkedIn Campaign Manager

• TikTok Ads Manager

• Google Analytics 4

• Google Tag Manager

• Looker Studio or similar reporting tools

• CRM and marketing automation platforms such as HubSpot,

ActiveCampaign, or similar

• Keyword research and competitor analysis tools such as SEMrush,

Ahrefs, or similar

• Conversion tracking, pixels, and event setup across platforms

Skills & Attributes

• Strong analytical mindset with the ability to interpret data and make

informed decisions

• Strategic thinker who can also execute confidently at a tactical level

• Excellent attention to detail and organisation skills

• Clear communicator who can explain performance and strategy

simply and confidently

• Proactive, self-managed, and comfortable working in an agency

environment

• Results-driven with a strong sense of accountability for performance

Job Title: Paid Ads Specialist

Why Join Us

This is a great opportunity for an experienced Paid Ads Specialist who

wants ownership, variety, and impact. You will work across multiple

industries, contribute directly to client growth, and be trusted to run

campaigns end to end. If you enjoy performance marketing, problemsolving, and seeing your work drive real results, we would love to hear from

you