Marketing Manager

1 week ago

Makati City, National Capital Region, Philippines Viventis Search Asia Full time ₱1,200,000 - ₱3,600,000 per year
Job Description: Marketing Manager

Location: Commonwealth (Retail & Fashion) – Makati

Position Overview

The Marketing Manager will lead the development and execution of marketing strategies to strengthen Commonwealth's brand presence in the retail and fashion industry. This role is responsible for driving customer engagement, managing campaigns, overseeing digital and in-store activations, and ensuring alignment with the company's vision and growth objectives. The Marketing Manager will work closely with cross-functional teams, external partners, and creative agencies to deliver impactful marketing initiatives.

Key Responsibilities
Brand & Marketing Strategy
  • Develop and implement comprehensive marketing plans that align with Commonwealth's brand identity.
  • Drive both traditional and digital marketing strategies to strengthen market positioning.
  • Conduct market research and competitor analysis to identify new opportunities.
Campaign Management
  • Plan, execute, and monitor seasonal campaigns, product launches, and promotional activities.
  • Oversee creative development for advertisements, visuals, social media, and PR materials.
  • Evaluate campaign performance using analytics and recommend improvements.
Digital & Social Media Marketing
  • Lead the development of digital marketing initiatives, including SEO/SEM, social media, email marketing, and influencer partnerships.
  • Ensure consistent branding across all online platforms.
  • Monitor engagement metrics and optimize strategies to increase online reach and conversions.
Retail & In-Store Marketing
  • Partner with store teams to design and execute in-store promotions and activations.
  • Ensure brand consistency across visual merchandising, events, and customer experiences.
  • Coordinate with retail operations to align marketing efforts with sales targets.
Partnerships & Public Relations
  • Build and maintain strong relationships with fashion media, influencers, and brand collaborators.
  • Manage PR activities, press releases, and brand events.
  • Drive community engagement initiatives aligned with the brand's identity.
Team Leadership & Budget Management
  • Lead and mentor the marketing team to achieve departmental goals.
  • Manage the marketing budget, ensuring cost-efficient use of resources.
  • Collaborate with internal stakeholders to support overall business objectives.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • At least 5–7 years of marketing experience, with 3+ years in retail, fashion, or lifestyle brands.
  • Strong knowledge of retail marketing, digital marketing, and brand management.
  • Proven track record in campaign development and execution.
  • Excellent communication, leadership, and project management skills.
  • Creative mindset with strong analytical and problem-solving abilities.
Core Competencies
  • Brand storytelling and creativity
  • Digital and social media expertise
  • Strategic thinking and execution
  • Team leadership and collaboration
  • Strong business acumen

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