Marketing Manager

6 days ago

Makati City, National Capital Region, Philippines Designs Ligna, Inc. Full time ₱900,000 - ₱1,200,000 per year

Job Title:
Marketing Manager

Location:
Hybrid - Showroom/Office in Makati

Compensation:
Competitive salary with performance-based bonuses

About Designs Ligna:

Designs Ligna is a 56-year-old family-owned company with a legacy in Philippine design and manufacturing. Founded by Al de Lange, the country's first industrial designer, the company has long celebrated Filipino craftsmanship in the luxury furniture space.

Role Overview:

The Marketing Manager will lead all marketing initiatives to strengthen the brand and expand its presence in the local market. Reporting directly to the President and Managing Director, the role combines strategy and execution across campaigns, events, partnerships, and marketing collateral, while working closely with the sales team to align efforts with business goals. Over time, this position offers the opportunity to build and lead a dedicated marketing team.

Key Responsibilities:

  • Develop, implement, and oversee a comprehensive annual marketing plan aligned with company growth objectives
  • Lead all brand and campaign initiatives across multiple channels, ensuring alignment with sales goals
  • Manage and expand Designs Ligna's social media presence, focusing on storytelling, engagement, and brand building
  • Build and maintain influencer, media, and industry partnerships to expand brand reach
  • Plan and execute events such as product launches, showroom activations, trade shows, and design exhibitions
  • Oversee the creation and production of all marketing collateral, including catalogs, brochures, presentations, photography, and video assets
  • Support the sales team with customized collateral and brand storytelling tools
  • Monitor campaign performance, providing regular updates and actionable insights to leadership
  • Manage the marketing budget to maximize ROI across events, campaigns, and collateral
  • Establish systems and processes for a scalable marketing function, with the potential to recruit and lead a dedicated team in the future

Qualifications:

  • Degree in Marketing, Advertising, Communications, or related field (or equivalent experience)
  • 4+ years of marketing experience, ideally in luxury goods, design, or lifestyle industries
  • Proven track record in executing brand campaigns, events, and partnerships
  • Strong grasp of social media, influencer relations, and media outreach
  • Skilled in producing marketing collateral across print, digital, and visual formats
  • Analytical mindset with ability to track performance and optimize results
  • Excellent communication, project management, and organizational skills
  • Proactive, creative, and collaborative team player
  • Based in Makati (hybrid flexibility) with willingness to support events as needed

The ideal candidate is both creative and strategic. We value proactive team players who bring fresh ideas and initiative, so even if you don't meet every qualification, we encourage you to apply.

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