Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Work Set Up: On-site

Schedule: 8:00 PM - 5:00 AM PHT

Job Location: Clark Outsourcing - Building 35 Philexcel Business Park, Clark Pampanga

Quick Rundown:

The Digital Marketing Strategist & Analytics Lead serves as the key operator and ensuring all digital marketing efforts campaigns, SEO, website updates, email, CRM workflows, and reporting are aligned and running efficiently across all client accounts. The ideal candidate is proactive, detail-oriented, data-driven, highly organized, and confident working across multiple digital marketing areas..

What You'll Do:

1. Execution Leadership & Coordination

• Oversee and prioritize all offshore work.
• Turn strategic direction into actionable plans.
• Assign tasks, ensure quality, and maintain consistency across client accounts.
• Act as the daily operational lead for offshore marketing execution.

2. HubSpot Operations

• Manage campaigns, lists, automations, and CRM workflows with the HubSpot specialist.
• Use HubSpot insights and analytics to guide strategy and reporting.
• Ensure all HubSpot assets support campaign objectives.

3. Analytics Ownership

• Serve as the primary owner of all marketing and enrollment data.
• Lead weekly/monthly reporting and monitor lead-to-enrollment funnels.
• Analyze performance across clients and maintain alignment in GA4, HubSpot, and Looker.
  
  Validate tracking, interpret attribution data, and provide data-driven optimization recommendations.

4. Campaign Execution & Channel Management

• Execute multi-channel marketing plans for schools and business clients.
• Build and optimize Meta and Google ads.
• Run A/B tests across ads, email, and landing pages.
• Coordinate required creative and technical assets.

5. Cross-Functional Alignment

• Partner with Web/SEO, HubSpot, and Analytics teams to ensure cohesive execution.
• Support onshore leadership in implementing Fit Engine strategies.
  
  Ensure smooth alignment of data, workflows, and campaign activities across all digital functions.

What We're Looking For:

• 4+ years of experience in digital marketing strategy
• High proficiency in HubSpot (workflows, lists, reporting, basic admin) or similar CRM
• Strong background in multi-channel execution (web, email, paid ads, SEO coordination)
• Solid analytics skills, including GA4, attribution models, and funnel reporting
• Ability to interpret and translate performance dashboards into insights
• Strong multitasking skills with experience managing multiple clients and deadlines
• Excellent written and verbal English communication
• Strong organizational, communication, and leadership capabilities

Why You'll Love Joining the CO Fam

At Clark Outsourcing, we're redefining what it means to work in a BPO. This isn't your regular office setup - it's where careers flourish, friendships grow, and fun is always part of the deal. Our culture is unmatched (seriously, our team swears by it), and we promise you'll have to experience it yourself to believe it.

Here's what's in store for you:

Health and Welfare Benefits: HMO with prescription coverage, SSS, PhilHealth, Pag-IBIG, 13th-month pay, retirement benefits, and more.

Beyond Work: Enjoy our in-office swimming pool (lowkey flex), CO Club gaming lounge, CSR involvement through CO Stars, scholarship programs, and access to CO Academy for growth.

Travel Opportunities: We send at least 20 staff per year to visit our clients in the US, UK, and Australia, giving you international exposure and experience.

Leave Benefits: Paid holidays, Earned PTO on your first month, Wellness leave (no questions asked), plus special leaves like bereavement, parental leave, and Magna Carta leave.

Extra Perks: Salary loans up to PHP 1M (via BPI), CO Swag Bag, birthday and anniversary tokens, and our COol & flexible workplace.

Growth and Recognition: Yearly performance appraisals, career advancement programs, CO League events, and guidance from our amazing Coaches

At CO, it's not just about work - it's about loving where you work. Ready to experience the best workplace ever? We can't wait to welcome you to the team