Digital Marketing Supervisor

1 day ago

San Jose del Monte, Central Luzon, Philippines Santino Metal Industries Inc. Full time ₱900,000 - ₱1,200,000 per year
Core Responsibilities

  1. Strategy Development

  2. Develop and implement digital marketing strategies across platforms (e.g., Google Ads, SEO, social media, email).

  3. Align digital efforts with company goals and target audiences.

  4. Team Supervision

  5. Lead and support a team of digital marketers, content creators, SEO specialists, or social media managers.

  6. Assign tasks, provide feedback, and ensure project deadlines are met.

  7. Campaign Management

  8. Oversee end-to-end digital campaigns from concept to execution.

  9. Monitor campaign performance using analytics tools (e.g., Google Analytics, Meta Business Suite).

  10. Budget Management

  11. Plan and manage digital marketing budgets.

  12. Optimize ad spend and ROI through performance tracking and A/B testing.

  13. SEO & Content Oversight

  14. Ensure websites and content follow SEO best practices.

  15. Collaborate with writers and designers to produce engaging and optimized content.

  16. Analytics & Reporting

  17. Analyze KPIs like CTR, CPC, bounce rate, and conversions.

  18. Create regular reports for leadership with insights and recommendations.

  19. Trend Monitoring

  20. Stay current with digital trends, tools, and algorithm updates.

  21. Experiment with new platforms or techniques to gain a competitive edge.

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