Digital Strategy
23 hours ago
We are seeking a highly strategic and execution-focused Digital Strategy & Growth Manager to lead our digital transformation initiatives and accelerate our transition into a data-driven, AI-optimized, and customer-centric digital business.
This individual will be responsible for developing and executing a comprehensive digital roadmap covering SEO, social media strategy, AI integration, online reputation management, and digital performance optimization. The ideal candidate is a self-starter and digital innovator who can conceptualize strategy, drive implementation, and build a capable team to deliver measurable growth outcomes.
Key Responsibilities1. Digital Strategy & Transformation
- Develop and execute a multi-channel digital strategy aligned with business objectives.
- Identify digital growth opportunities, new technologies, and competitive advantages.
- Establish clear digital KPIs and metrics to measure success and ROI.
Work cross-functionally to align digital initiatives with brand, sales, and customer experience goals.
SEO & Website Optimization
Design and implement advanced SEO strategies to improve rankings, visibility, and traffic.
- Conduct keyword research, competitive analysis, and technical SEO audits.
- Oversee content optimization and on-page/off-page strategies for organic growth.
Manage and maintain online citations, ensuring consistency across all digital listings.
Social Media & Content Strategy
Develop and manage a cohesive social media strategy across all platforms.
- Oversee content calendars, messaging, and creative direction to enhance brand awareness.
- Launch and monitor campaigns to increase engagement and community growth.
Utilize social listening tools and analytics to refine strategies based on insights and performance.
AI, Automation & Optimization
Integrate AI tools and automation systems into digital workflows to improve efficiency and performance.
- Implement AI-driven content, chatbots, and analytics tools to enhance user experience and lead generation.
Stay updated on emerging technologies, AI platforms, and digital marketing innovations.
Analytics, Insights & Reporting
Analyze data from multiple sources (Google Analytics, SEMrush, social insights, CRM, etc.) to inform strategic decisions.
- Provide regular performance reports and actionable insights to leadership.
Continuously test, learn, and optimize digital tactics to achieve performance goals.
Leadership & Team Development
Build, mentor, and lead a team or network of specialists (SEO, social media, design, paid media, content).
- Manage external vendors, freelancers, and agencies as needed.
- Define workflows, establish best practices, and foster a culture of innovation and accountability.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred).
- Minimum of 5–8 years of experience in digital strategy, growth marketing, or transformation leadership.
- Proven track record of developing and executing end-to-end digital strategies with measurable impact.
- Deep understanding of SEO, social media, analytics, content marketing, and AI applications.
- Strong familiarity with tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, and similar platforms.
- Demonstrated experience in managing digital projects, campaigns, and cross-functional teams.
- Excellent leadership, communication, and stakeholder management skills.
Key Competencies
- Strategic and analytical thinker with creative problem-solving skills.
- Highly self-motivated, proactive, and results-oriented.
- Strong understanding of current and emerging digital trends.
- Ability to translate complex digital concepts into actionable business strategies.
- Comfortable working independently and in fast-paced, evolving environments.
Job Type: Full-time
Pay: Php90, Php120,000.00 per month
Benefits:
- Opportunities for promotion
- Work from home
Experience:
- SEO: 3 years (Required)
- AI automation: 3 years (Required)
- Digital marketing: 3 years (Required)
Work Location: Remote
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