Director of Go-To-Market

2 days ago

Manila, National Capital Region, Philippines Career Connect Full time ₱2,000,000 - ₱2,500,000 per year

We are seeking a strategic, execution-driven Director of Go-To-Market (GTM) to lead acquisition and revenue growth across labs and dental practices. This role will drive both product-led growth (PLG) and enterprise sales motions, combining data-driven demand generation with scalable sales strategies. The Director of GTM will own demand generation, outbound, partner programs, and revenue operations, with accountability for CAC payback, Net Revenue Retention (NRR), and Gross Revenue Retention (GRR).

The ideal candidate is an operator-disruptor — hands-on, metrics-driven, and experienced in scaling SaaS go-to-market engines.

Key Responsibilities
  • Own lab and dentist acquisition strategy through PLG loops and enterprise sales playbooks.
  • Build, launch, and manage channel and partner programs to accelerate growth.
  • Lead demand generation and outbound efforts to create and convert qualified pipeline.
  • Oversee Revenue Operations (RevOps), ensuring clean funnel analytics and reporting.
  • Drive accountability for CAC payback, NRR, and GRR across GTM motions.
  • Align GTM strategy with Product, Operations, and Customer Success teams.
  • Create and optimize sales playbooks, training, and enablement tools for revenue teams.
  • Manage and scale a high-performing GTM team with a focus on execution excellence.
Requirements
  • 10+ years of experience in Go-To-Market, Revenue, or Commercial leadership roles, preferably in SaaS or healthtech.
  • Proven track record of delivering ARR growth with disciplined CAC/payback management.
  • Experience running both PLG models and enterprise sales motions.
  • Hands-on expertise with HubSpot, Salesforce, Marketo, and funnel analytics tools.
  • Strong background in demand generation, outbound campaigns, and RevOps.
  • Skilled at building and executing partner/channel programs.
  • Data-driven leader with strong analytical, strategic, and operational skills.
  • Entrepreneurial mindset: an operator-disruptor, not just a corporate marketer.
  • Excellent leadership and communication skills with the ability to align cross-functional teams.

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