Director of Marketing

About Frontier
Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 380-person company that has most of our team in India and the Philippines. A few years ago, Fresh Prints started helping other fast-growing companies build their teams. We got so good at it that we decided to spin out a new company to focus exclusively on that and call it Frontier.

Here at Frontier, we help companies grow full-time, cross-functional teams abroad. We hire the smartest people, and we place them in the best companies. We have placed over 800 hires across 50 different US-based startups and high-growth companies.

About the Client:
100x Hospitality is a global experiential events and hospitality group that specializes in creating immersive, once-in-a-lifetime experiences for fans and artists alike. They offer VIP programs, curated travel packages, and logistical support for concerts, festivals, and destination events. By collaborating with top-tier artists, 100x Hospitality aims to connect fans more deeply with the music they love, ensuring every detail is thoughtfully designed to enhance the overall experience.

Role Overview
We're looking for a
Director of Marketing
to lead the marketing strategy and execution across 100x Hospitality's two core business verticals:

• 100x Presents
  (owned and operated live music events)
• Artist & Event Services
  (VIP and travel packages tied to artist tours and special events)

This is a
senior-level role reporting directly to the executive team
. The ideal candidate is a proactive, entrepreneurial marketer with experience across performance marketing, brand building, and team leadership. You'll audit and rebuild marketing frameworks, execute integrated campaigns, and use data-driven insights to drive measurable growth.

This isn't just about running campaigns — it's about shaping brand identity, scaling operations, and building a marketing engine that connects fans to unforgettable experiences.

Core Responsibilities
Strategic Leadership & Execution

• Audit current marketing systems and frameworks within the first 30–60 days.
• Rebuild playbooks and frameworks tailored to both 100x Presents and Artist Services.
• Develop and execute annual marketing plans that support brand and revenue goals.
• Identify scalable growth opportunities through trend analysis and performance data.
• Champion the use of AI tools and automation to improve efficiency and creative output.
• Collaborate with the executive team to align marketing with overall business goals.

Campaign Development & Execution

• Lead integrated campaigns across email, social, digital, PR, paid media, and traditional channels.
• Own campaign calendar, creative briefs, content production, and asset delivery.
• Manage creative development, email deployment, and ad execution directly when needed.
• Ensure ownership, timeliness, and high-quality execution across all campaign touchpoints.

Lifecycle & Retention Marketing

• Build year-round engagement and retention strategies.
• Execute automated flows, loyalty programs, and segmentation strategies.
• Enhance CRM personalization to improve retention and rebooking.

Performance Reporting & Optimization

• Track and report on KPIs including acquisition, retention, revenue, and ROI.
• Translate data into actionable insights to optimize campaigns.
• Test and iterate to continually improve messaging, offers, and channels.

Brand & Creative Oversight

• Uphold brand standards across all creative outputs and live event activations.
• Maintain and evolve brand voice for both 100x Presents and Artist Services.
• Oversee creative asset development (photography, video, experiential applications).

Team & Vendor Management

• Lead and mentor a marketing team.
• Manage contractors and agency partners (creative, digital, media, PR).
• Ensure operational clarity, alignment, and accountability across teams.

Onsite Event Execution

• Oversee onsite marketing, including guest communications, social, press, and signage.
• Partner with artist marketing teams and external vendors.
• Manage real-time content delivery and emergency communications.

Ideal Traits

• Strategic yet hands-on - equally comfortable planning and executing.
• Highly proactive, entrepreneurial, and solutions-oriented.
• Organized and process-driven, with a systems mindset.
• Strong communicator - able to simplify complex ideas into clear messages.
• Calm under pressure and thrives in a fast-paced environment.
• Balances creativity with data-driven decision-making.

Must-Have Skills & Tools

• 7–10+ years of marketing experience, ideally in live events, entertainment, travel, or hospitality.
• Proven experience executing full-cycle campaigns and building structured workflows.
• Strong background in data analysis, CRM tools, email platforms, and paid media channels.
• Experience leading teams and managing external agencies.
• Excellent writing, communication, and content production skills.
• Familiarity with tools such as Asana, Mailchimp, Satisifi Labs (AI), Tixr, FileMaker, or similar systems.

Other Details

• Location:
  Fully remote
• Work Schedule:
  Full-time, 9 AM - 6 PM ET.