E-commerce & Digital Sales Specialist

13 hours ago

Makati City, National Capital Region, Philippines Head Hunt Philippines Full time ₱1,500,000 - ₱3,000,000 per year

The E-commerce & Digital Sales Specialist is the strategic leader responsible for the overall success, growth, and profitability of Auro Chocolate's digital sales channels. This role encompasses developing and executing the company's direct-to-consumer (DTC) e-commerce strategy, managing the entire digital customer experience, and driving significant online revenue growth while maintaining the brand's luxury positioning and artisan narrative.

Key Responsibilities

Strategy and Revenue Growth

  • Develop and own the comprehensive annual and quarterly digital sales strategy, budget, and forecasting for the e-commerce channel.
  • Manage the P&L for the DTC channel, ensuring optimal marketing spend, fulfillment costs, and gross margins.
  • Lead the launch of new products and seasonal collections online, ensuring a seamless and high-impact digital rollout that maximizes initial sales velocity.
  • Identify and evaluate new digital sales opportunities, market trends, and technologies to maintain Auro's competitive edge in the luxury food e-commerce space.

Website Management & Optimization

  • Oversee the Online Merchandising Specialist (or equivalent role) to ensure all product listings, visual assets, and content adhere to the highest brand standards and are optimized for search and conversion.
  • Manage the website User Experience (UX) and User Interface (UI), constantly seeking to improve site navigation, checkout flow, and mobile optimization.
  • Select, integrate, and manage all third-party e-commerce applications and tools (e.g., reviews, loyalty, subscription services).

Digital Marketing & Customer Acquisition

  • Collaborate with the Marketing Team to integrate e-commerce strategy with digital marketing campaigns (SEO, SEM, Paid Social, Email Marketing) to drive qualified traffic.
  • Own the customer retention and loyalty strategy through the e-commerce platform, utilizing email marketing automation and personalized offers to increase repeat purchases and Customer Lifetime Value (CLV).
  • Oversee all online customer service processes, ensuring timely and high-quality resolution of inquiries to uphold the premium brand experience.

Analytics and Reporting

  • Utilize advanced analytics (e.g., Google Analytics, CRM data) to generate deep insights into customer behavior, site performance, and sales trends.
  • Prepare and present weekly and monthly performance reports to the executive team, highlighting key wins, challenges, and proposed strategic piv

Job Type: Full-time

Work Location: In person

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