e-commerce manager

The E-Commerce Manager is responsible for leading and managing the online sales channels for the retail distribution company. This role involves developing and executing e-commerce strategies, enhancing the online customer experience, and driving sales growth through effective digital marketing and operational management. The E-Commerce Manager will collaborate with various teams to achieve business objectives and improve the overall online shopping experience

Duties and Responsibilities:

1. E-Commerce Strategy and Planning:

2. Develop and implement comprehensive e-commerce strategies that align with the company's overall business goals.

3. Identify growth opportunities and emerging e-commerce trends to increase market share and revenue. - Set and manage sales targets for the e-commerce channel.

4. Website Management:

5. Oversee the daily operations and maintenance of the e-commerce platform, ensuring optimal performance, security, and user experience.

6. Work with IT and web development teams to implement new features and improvements on the website.

7. Ensure the website is up-to-date with accurate product information, pricing, and inventory levels.

8. Digital Marketing:

9. Plan and execute digital marketing campaigns, including Search Engine Optimization (SEO)/SEM, email marketing, social media, and online advertising.

10. Monitor and analyze digital marketing performance, making data-driven adjustments to improve results.

11. Utilize analytics tools to track key performance indicators (KPIs) and report on the effectiveness of digital marketing efforts.

12. Customer Experience:

13. Optimize the online customer journey to enhance user experience and increase conversion rates.

14. Implement and analyze customer feedback to continuously improve the e-commerce platform.

15. Ensure high levels of customer satisfaction through effective online support and service.

16. Product Management:

17. Manage the online product catalog, ensuring accurate product descriptions, images, and pricing.

18. Coordinate with the merchandising and supply chain teams to ensure timely product availability and delivery.

19. Monitor product performance and make recommendations for improvements or changes.

20. Order Fulfillment and Logistics:

21. Oversee the order fulfillment process, ensuring timely and accurate delivery of products to customers. - Collaborate with logistics and warehouse teams to streamline operations and improve efficiency.

22. Monitor and manage returns and exchanges to ensure customer satisfaction.

23. Analytics and Reporting:

24. Track and analyze key performance indicators (KPIs) to measure the success of e-commerce initiatives. - Prepare regular reports on website performance, sales, customer behavior, and digital marketing efforts.

25. Use data insights to inform and adjust e-commerce strategies and actions.

26. Team Management:

27. Lead and mentor the e-commerce team, fostering a collaborative and high-performance work environment.

28. Coordinate with other departments, such as marketing, IT, and customer service, to ensure seamless operations and support for e-commerce activities

· Meeting customer's expectations by recommending changes to product or services and websites.

· Administering and supervising E-commerce merchandising team to accomplish the company target.

· Responsible for all online activities

· Develop affiliate marketing programs.

· Create and maintain an online business plan.

· Staying up to date on software or data trends.

· Keep current knowledge of online trends.

· Updating website for new mobile or computer systems to appeal to current and future customers.

· Provide analytic reports of online sales.

· Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing.

· Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.

· Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs.

· Develop content calendar and oversee website uploads and landing pages development.

· Providing support for strategy development and sales performances.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field (Master's preferred).

• Proven experience in e-commerce management, preferably within the retail or distribution sector.

• Strong understanding of e-commerce platforms, digital marketing, and online sales strategies.

• Excellent analytical, organizational, and communication skills.

• Proficiency with e-commerce tools and software, such as Google Analytics, SEO tools, and CRM systems.

• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

· Experience managing a team of people

· Ability to critique and advise E-Commerce team

· Digital marketing experience and keen interest

· In depth understanding of web design and web analytic software

· Experience in marketing and technology

· Ideally use of Adobe Photoshop, IDesign, UX, Dreamweaver, Google Analytics

· Knowledge of Bulk Editing, Multi-Attribution modelling, Bid Management across

networks, A/B testing of adverts, Google adwords

· Educated to degree level in Digital Marketing or any related field

Job Type: Full-time

Benefits:

• Additional leave
• Employee discount
• Health insurance
• Life insurance
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person