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Global Marketing Head

2 weeks ago

Cebu City, Central Visayas, Philippines Lifewood Data Technology Data Processing Company Full time ₱2,000,000 - ₱2,500,000 per year

Primary Responsibilities

  1. Strategic Leadership: Develop and implement the global marketing strategy to drive brand awareness, customer engagement, and revenue growth across all regions.

  2. Team Leadership: Lead, mentor, and develop a high-performing global marketing team, ensuring alignment with overall business objectives and market expansion goals.

  3. Market Research & Analysis: Conduct in-depth market research to identify emerging trends, competitive landscapes, and customer insights to inform marketing strategies.

  4. Brand Management: Oversee the global brand management to ensure consistency across all markets while adapting strategies to local needs and cultures.

  5. Campaign Management: Design, execute, and measure high-impact global marketing campaigns, ensuring that all campaigns are targeted and deliver measurable results.

  6. Cross-Functional Collaboration: Collaborate with product, sales, and other teams to align marketing strategies with business priorities and ensure the successful launch of new products/services in global markets.

  7. Digital Transformation: Lead the adoption of digital tools and platforms for marketing efforts globally, including content management systems, marketing automation, and analytics platforms.

  8. Budgeting & Forecasting: Manage the global marketing budget, ensuring the efficient allocation of resources to maximize ROI on marketing investments.

  9. Global Expansion Support: Partner with regional marketing leads to support the marketing strategy for new market entries and local market adaptation.

Education & Qualifications

  1. Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. A Master's degree in Business Administration (MBA) or a related discipline is highly preferred.
  2. Relevant certifications (e.g., Digital Marketing, Brand Management) will be an advantage

Experience

  1. Minimum 8 years of experience in marketing, with at least 5 years in a senior leadership role within a global or multinational company.
  2. Proven track record of successfully leading and executing global marketing strategies, preferably in [industry-specific context, e.g., technology, FMCG, etc.].
  3. Experience in managing large, diverse, and geographically dispersed teams, with demonstrated success in cross-cultural management.

Skills & Competencies

  1. Leadership & Team Management: Ability to inspire, lead, and develop global teams, fostering a culture of collaboration and innovation.

  2. Strategic Thinking: Expertise in strategic marketing planning and execution across multiple regions, with a focus on both global alignment and local market adaptation.

  3. Digital & Data-Driven Marketing: Expertise in leveraging digital channels, social media, content marketing, and marketing automation tools.

  4. Brand Management: Strong experience in maintaining brand consistency while customizing marketing strategies for local markets.

  5. Analytical Skills: High proficiency in data analysis, including the ability to extract actionable insights from marketing performance data to drive continuous improvements.

  6. Communication: Exceptional communication and presentation skills, with the ability to engage and influence internal stakeholders and external partners at all levels.

  7. Adaptability & Cultural Sensitivity: Strong understanding of cultural nuances and the ability to tailor marketing strategies to diverse audiences globally.

Working Conditions

  1. Global Travel: Occasional travel required for market visits, team meetings, and international conferences (estimated 20-30% of the time).

  2. Remote Work: Flexible remote work options available, with occasional in-office presence for key events, strategy sessions, or leadership meetings.

  3. Time Zone Coordination: Ability to work across different time zones, coordinating with teams in Asia, Europe, and North America.