Social Account Manager
1 week ago
Manage multiple TikTok shop accounts for the FMCG brand.
Manage investment budget to support revenue channels on Tiktok.
Ensure each account adheres to brand guidelines and reflects the brand's voice and vision.
Set and monitor KPIs for each TikTok shop account.
Develop and implement comprehensive campaign/promo plans to achieve brand targets and drive sales.
Act as the primary liaison between the brand and TikTok's platform team.
Facilitate clear and effective communication between internal teams, including marketing, sales, and product development.
Oversee the creation and scheduling of engaging content tailored for TikTok.
Coordinate with creative teams and influencers to produce high-impact livestreams that enhance brand visibility, engagement & conversion.
Collaborate with brand on assortment best suited for the TikTok audience.
Set pricing strategies and promotional plans that align with market trends and consumer demands.
Monitor inventory levels and coordinate with supply chain teams to ensure product availability.
Analyze sales trends and adjust inventory forecasts to optimize stock levels.
Oversee the customer service processes to ensure high satisfaction rates.
Implement feedback mechanisms and work with the CSEA to address any issues or concerns.
Conduct market research to stay updated on consumer trends and competitor strategies.
Use insights to inform social media & production team on optimizations that can be done for the brand.
Analyze performance metrics and prepare regular reports to stakeholders. o Use data-driven insights to optimize future campaigns and improve ROI.
Work closely with other departments (Finance, Supply Chain & Operations, Studios) to streamline ecommerce operations.
Ensure alignment of e-commerce strategies with broader business objectives.
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Social Media Manager
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Social Media Manager
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2 weeks ago
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