Social Media Manager
1 week ago
Job Description
Job Title:
Social Media Manager
Location:
BGC, Taguig City (Onsite, Monday–Friday, Dayshift)
Reports to:
Chief Operating Officer (COO)
Job Summary
We are seeking a
creative and strategic Social Media Manager
to oversee and grow our company's social media presence. The ideal candidate will plan, develop, and implement effective social media strategies that increase brand awareness, drive audience engagement, and support business growth. This role requires hands-on execution, creativity, and the ability to thrive as an
individual contributor
in a fast-paced, multicultural workplace.
Key Responsibilities
- Strategy & Planning
- Develop, implement, and manage social media strategies across multiple platforms (Facebook, Instagram, Twitter, TikTok, Reels, etc.).
- Create and maintain
content calendars
, ensuring timely posting and alignment with brand guidelines. - Conduct
social media audits
and provide performance reports with actionable insights. - Content Creation & Management
- Create, edit, and publish engaging and visually appealing content tailored to each platform.
- Collaborate with internal teams (Marketing, Sales, Customer Support) to ensure consistent brand messaging.
- Stay updated on
trends, news, tools, and best practices
in social media, integrating them into campaigns. - Community Engagement
- Monitor social media channels, respond to comments, and manage customer interactions to foster a strong community.
- Engage with influencers, brand advocates, and KOLs to amplify reach and collaboration opportunities.
- Analytics & Optimization
- Track and analyze
key metrics
(reach, engagement, conversions, ROI) to evaluate performance. - Adjust strategies and campaigns based on analytics, trends, and audience insights.
- Manage
paid advertising campaigns
(Facebook Ads, Instagram Ads, Twitter Ads, TikTok Ads, Reels Ads), including budgeting, targeting, and optimization.
Requirements
- Bachelor's degree in
Marketing, Communications, Journalism
, or related field. - Proven experience as a
Social Media Manager
or similar role, preferably in
e-commerce, gaming, or related industries
. - Hands-on experience with
social media management tools
(Hootsuite, Buffer, Sprout Social, etc.). - Knowledge of
SEO, keyword research, Google Analytics
, and social media performance measurement. - Strong
copywriting skills, creativity, and storytelling ability
. - Excellent
communication and interpersonal skills
. - Strong
analytical mindset
, with the ability to interpret data and adjust strategies accordingly. - Experience managing
social media ad campaigns
across major platforms. - Must be willing to work
onsite, Monday–Friday, in BGC, Taguig City
. - Comfortable working directly with the
COO
and independently as an
individual contributor
in a multicultural environment.
Preferred Skills
- Graphic design
skills (e.g., Canva, Photoshop, Illustrator). - Basic video editing
skills for Reels/TikTok content. - Experience in
influencer marketing and brand collaborations
. - Understanding of
branding principles and content strategy
. - Ability to stay ahead of
social media trends
and implement innovative strategies.
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