
Social Media Manager
4 days ago
Responsible for the overall strategy and execution of social media in overseas
markets.
Must have the capability to build social media accounts from 0 to 1 to
100, and create viral content tailored to the preferences of the Philippine market
to spark discussions and grow accounts to the million-follower level.
Industry Background:
International internet platforms, global advertising and traFic platforms
(DSP/aFiliate networks), major game publishers, overseas growth-stage fintech &
e-commerce, iGaming operators.
Lead content strategy and growth planning for social media accounts (especially
targeting the Philippine market) on platforms such as Facebook, Instagram,
TikTok, and YouTube, aiming to build million-follower-level accounts.
Capable of account building from scratch — establishing tone, content matrix,
and follower communities, and achieving rapid user growth.
Deeply research Filipino user culture, trending topics, memes, and
entertainment trends to create highly engaging and discussion-worthy content.
Plan and execute hashtag challenges, online campaigns, community
engagement, and KOL/KOC collaborations to increase follower loyalty and
conversions.
Lead a team in creative planning, scriptwriting, short video and image
production, and coordinate shoots and content publishing.
Analyze content performance data and audience behavior to continuously
optimize content and operational strategies.
Liaise with local and international platform resources to secure priority exposure
and promotional partnerships.
Requirements:
Bachelor's degree or above in Marketing, Media, Advertising, Content Creation,
or related fields preferred.
3+ years of experience in social media operations or content planning and
management. Must have successfully built a million-follower account from
scratch (data and case studies required).
Familiar with overseas social media platforms and user growth strategies;
capable of cross-cultural content localization.
Fluent in Chinese; basic English for daily work communication.
Job Type: Full-time
Pay: Php50, Php80,000.00 per month
Work Location: In person
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