Product Marketing Manager

16 hours ago

Ayala Alabang, National Capital Region, Philippines Concepcion Midea Inc. Full time $50,000 - $100,000 per year

Job Description:

  • Research and analyze market conditions
  • Identify key competitor and consumer trends
  • Articulate market requirements and opportunities
  • Identify opportunities for product innovation and product enhancements
  • Work with engineering (D&D) regarding product development
  • Define the long term strategy of the product and create product road map
  • Develop pricing strategies
  • Determine & Develop product specifications & packaging requirements
  • Ensure product availability to support forecasts and sales targets
  • Oversee product development
  • Manage and communicate with cross functional teams
  • Prepare product documentation in all steps involved
  • Negotiate with suppliers
  • Develop product marketing plan and launch/event campaigns to generate product awareness and demand
  • Ensure proper and timely execution of abovementioned campaigns
  • Liaise with advertising and communications manager to promote product
  • Support sales and marketing with the necessary product knowledge and technical expertise
  • Conduct product presentations to relevant audience
  • Develop sales tools and sales training material
  • Provide inputs & support for marketing collateral development
  • Supply sales with latest research and marketing information
  • Implement marketing plan in conjunction with all departments
  • track and evaluate effectiveness of campaigns by accomplishing post-campaign reports
  • Achievement of market share targets for his/her brand(s) and its variants
  • Achievement of brand topline targets (volume and value)
  • Ensure effective planning and utilization of A&P budget
  • Manage brand and product P&L to achieve profitability targets set by Management
  • Manage product-related support, feedback and inquiries from users through different channels like Condura website & FB page
  • Regularly coordinate with sales & trade marketing to track customer and end-user feedback
  • Use market feedback to inform product refinements and ongoing development
  • Formulate and recommend action steps to address activities detected in the market
  • Monitor product inventory

Experience:
Four (4) year college degree required, experience in Marketing, Business, or Communications
Has at least one (1) product/marketing experience and product launches.

Has at least experience on handling SDA (small domestic appliances) or KWH (Kitchen and Water Homes appliances) or Laundry or REF (refrigerator) or Microwave Home Appliances (MCA)

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