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Marketing Manager

2 weeks ago

Ayala Alabang, National Capital Region, Philippines B1G Corporation Full time $80,000 - $120,000 per year

Position Overview:

The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies to promote the company's products and services, strengthen brand presence, and drive business growth. This role requires strong leadership, creativity, and analytical skills to manage campaigns, optimize performance, and align marketing initiatives with company objectives.


Key Responsibilities:
  • Develop and execute comprehensive marketing strategies and campaigns to achieve business goals.
  • Manage the company's brand positioning, messaging, and identity across all channels.
  • Oversee the creation of marketing materials, content, and digital assets.
  • Plan and monitor traditional and digital marketing campaigns including social media, SEO/SEM, email, and paid advertising.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Collaborate with sales and product teams to align marketing efforts with business objectives.
  • Manage budgets, track campaign performance, and prepare reports on ROI and KPIs.
  • Organize promotional events, product launches, and other marketing activities.
  • Build and maintain relationships with media, partners, and other stakeholders.
  • Lead and mentor the marketing team to ensure creativity, efficiency, and performance.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree is a plus).
  • Proven experience as a Marketing Manager or in a similar leadership role.
  • Strong understanding of digital marketing tools, analytics, and platforms.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinker with strong project management and organizational abilities.
  • Ability to analyze data, identify insights, and make data-driven decisions.
  • Leadership skills with the ability to motivate and guide a team.

Preferred Skills:
  • Experience in content creation, branding, and public relations.
  • Knowledge of CRM systems and marketing automation tools.
  • Familiarity with the latest marketing trends, best practices, and technologies.