Trade Marketing Lead

1 week ago

San Juan, National Capital Region, Philippines Farm Fresh Milk Incorporated Full time ₱7,200,000 - ₱10,800,000 per year

Key Responsibilities

Trade Strategy & Planning

  • Develop and lead annual trade marketing plans, aligned with brand strategy, sales targets, and channel objectives.
  • Identify category growth opportunities using shopper insights, market trends, and competitive analysis.
  • Create channel playbooks including hero SKUs, pricing, must-win channels, and activation priorities.

Promotions, Activations & Campaign Management

  • Design and implement promotion mechanics, bundles, thematic programs, and shopper campaigns.

  • Lead in-store sampling (consumer trial) programs, including:

  • Annual sampling strategy and budget

  • Store selection, scheduling, and activation planning
  • Agency coordination for sampling manpower
  • Sampling guidelines, training materials, and product prep standards

  • Evaluating sampling ROI, conversion to sales, and post-activity reporting

  • Ensure flawless execution of merchandising and visibility programs across all channels.

POSM Development & Merchandising

  • Oversee development of POSM from concept to production and distribution.
  • Manage planograms, display standards, and visibility guidelines.
  • Track and optimize POSM deployment effectiveness.

Channel & Customer Collaboration

  • Work closely with Retail Sales Managers, Distributor Managers, and Distributors to deliver trade programs tailored to customer needs.
  • Support Joint Business Planning (JBP) with key retailers and partners.
  • Monitor competitive activities and recommend proactive trade responses.

Budget Management & Performance Tracking

  • Manage and optimize the Trade Marketing and Sampling Budgets.
  • Track key KPIs: sell-in, sell-out, off-take, market share, visibility scores, and sampling conversion metrics.
  • Provide insights, dashboards, and recommendations to Sales and top leadership.

Execution Excellence

  • Conduct regular trade checks and market audits to ensure 100% execution of trade initiatives and sampling activities.
  • Support field teams with toolkits, materials, and execution training.
  • Drive operational discipline across all activations and merchandising programs.

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field.
  • 5–7 years experience in Trade Marketing, Category Management, or Brand Marketing in FMCG (dairy/beverages preferred).
  • Strong expertise in shopper marketing, in-store execution, and retail operations.
  • Experience managing sampling programs, trade activations, or field agencies is highly preferred.
  • Data-driven and highly analytical; proficient in retail and sales analytics.
  • Strong project management and cross-functional leadership skills.
  • Creative, resourceful, and hands-on with on-ground execution.

  • Trade Marketing Supervisor, Food Service

    2 weeks ago

    San Juan, National Capital Region, Philippines PL Aguila Manufacturing, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

    The Trade Marketing Supervisor – Food Service is responsible for developing and executing trade marketing programs that support sales growth within the food service sector (restaurants, caterers, hotels, institutional accounts, and distributors). The role focuses on building strong partnerships with food service operators by delivering value-added...

  • Marketing Operations Manager

    2 weeks ago

    San Juan, National Capital Region, Philippines XDT and Company, Inc. Full time ₱480,000 - ₱600,000 per year

    Marketing Manager for Retail MarketWe are looking for a Marketing Operations Manager to lead our marketing efforts, grow brand awareness, and engage customers effectively. The ideal candidate is a creative thinker, strong leader, and excellent communicator with experience in marketing management.Key Responsibilities:Develop and implement marketing strategies...

  • Marketing Assistant

    2 weeks ago

    San Juan, National Capital Region, Philippines HOME GALLERY Full time ₱216,000 - ₱300,000 per year

    Marketing Assistant Job Description:Responsibilities:Trade Marketing:Assist in creating and executing trade marketing strategies, ensuring alignment with overall business objectives.Drive brand awareness across various product categories through effective trade marketing initiatives.Brand Activation:Assist in planning and execution of brand campaigns,...

  • ecommerce lead

    2 weeks ago

    San Juan, National Capital Region, Philippines TEVIANT Full time ₱1,200,000 - ₱2,400,000 per year

    About the role This is an exciting opportunity to join TEVIANT' as the Ecommerce Lead. In this full-time role, you will be responsible for driving the company's online sales strategy and overseeing the day-to-day management of the ecommerce platform. Based in San Juan City, Metro Manila, you will play a crucial role in expanding TEVIANT''s digital presence...

  • Marketing Assistant

    2 weeks ago

    San Juan, National Capital Region, Philippines Phoenix One Medical Solutions Inc Full time ₱240,000 - ₱288,000 per year

    Job Title: Marketing Assistant (With Medical Background)Department: MarketingCompany: Phoenix One Medical Solutions Inc.Employment Type: Full-timeJob SummaryThe Marketing Assistant supports the Marketing Department in executing promotional activities, coordinating events, and developing materials for medical products and services. With a strong medical...

  • Channel Sales Manager

    2 weeks ago

    San Juan, National Capital Region, Philippines IWC Trading Inc. Full time ₱1,200,000 - ₱2,400,000 per year

    Company Overview:IWC Trading Inc. is the exclusive distributor of Philips Mobile Accessories and Home Power products in the Philippines. Our company is committed to delivering high-quality global consumer electronics brands to the local market through a growing network of retail kiosks, modern trade partners, and e-commerce platforms. We pride ourselves on...

  • Marketing Executive

    2 days ago

    San Juan, National Capital Region, Philippines Walmart Full time

    Welcome to Warner Bros. Discovery… the stuff dreams are made of.Who We Are… When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life,...

  • distributor manager

    2 weeks ago

    San Juan, National Capital Region, Philippines Farm Fresh Milk Incorporated Full time ₱4,000,000 - ₱8,500,000 per year

    Key ResponsibilitiesDistributor Identification, Appointment & DevelopmentIdentify, evaluate, and appoint distributors in accordance with the company's approved Distributor Framework, ensuring they meet capability, financial, and operational standards.Lead the overall business performance of assigned distributors, ensuring strong execution of sales,...

  • Marketing Manager

    2 weeks ago

    San Juan, National Capital Region, Philippines The VITO Group Careers Full time ₱300,000 - ₱360,000 per year

    The Marketing Manager is responsible for developing and executing strategic marketing plans to strengthen brand positioning, drive customer engagement, and achieve business growth. This role oversees marketing campaigns, digital initiatives, and brand communications while leading a team to ensure alignment with company goals and market trends.Key...

  • Sales and Marketing Head

    1 week ago

    San Juan, National Capital Region, Philippines Private Advertiser Full time

    Job SummaryThe Sales & Marketing Head is a strategic and results-oriented leader responsible for overseeing and driving both sales and marketing operations. This role requires a professional who can effectively manage dual functions without compromise, ensuring alignment with overall business goals. The ideal candidate possesses strong strategic planning...