Marketing Director

14 hours ago

Taguig, National Capital Region, Philippines Bright Venture Partners Philippines Full time ₱1,500,000 - ₱3,000,000 per year

Bright Venture Partners, Philippines
is looking for brilliant, kind, and driven individuals to join our team

Be part of the trusted consulting partner of the country's most ambitious businesses, driving transformation and delivering impact across research & analytics, brand development, and enterprise software.

THE ROLE

The
Marketing Director

leads the total marketing organization to shape winning brand and portfolio strategies that deliver sustainable business growth. The role exists to drive consumer demand, strengthen brand equity, and ensure marketing excellence across all categories. It provides strategic direction, inspires high-performing teams, and champions consumer-centricity in every business decision.

KEY RESPONSIBILITIES

Set Marketing Strategy and Vision

Define the company's overall marketing strategy and brand portfolio direction to deliver growth and profitability targets.

Example activities: Lead annual strategic planning; align portfolio priorities with business strategy; define innovation and communication frameworks across brands.

Drive Consumer and Market Leadership

Shape long-term consumer and market insights programs to identify opportunities and threats in key categories.

Example activities: Commission market research and analytics; interpret category trends; guide brand teams on insight-to-action processes.

Lead Brand Portfolio Management

Oversee brand architecture, positioning, and investment allocation to ensure coherent growth across brands.

Example activities: Approve brand strategies; balance marketing budgets across core, growth, and innovation segments.

Ensure Marketing Excellence

Establish best-in-class marketing capabilities and processes to drive consistent brand performance.

Example activities: Implement performance reviews, creative evaluation systems, and agency management frameworks.

Develop and Mentor the Marketing Organization

Build, coach, and inspire a high-performing team that upholds marketing discipline and company values.

Example activities: Conduct succession planning; mentor managers; champion a learning culture through training and cross-functional exposure.

REQUIRED SKILLS AND QUALIFICATIONS

  • Bachelor's degree in Marketing, Business Administration, Management, or related field.
  • Master's degree in Business Administration or related field preferred.
  • At least 13–15 years of progressive experience in marketing or brand management within FMCG or related industries.
  • Proven track record in leading multiple brands or categories and managing large teams.
  • Deep understanding of brand management, consumer insighting, category strategy, and marketing communications.
  • Strong business acumen and commercial orientation, with experience in P&L management and strategic planning.
  • Demonstrates strategic thinking and ability to translate insight into long-term brand and portfolio strategies.
  • Strong leadership, influencing, and stakeholder management skills across multifunctional teams.
  • Excellent communication and presentation abilities for executive and external engagement.
  • Proficient in interpreting market data (Nielsen, Kantar, brand health, and financial reports) to drive decisions.
  • Visionary, inspiring, and collaborative leader who develops and empowers others.
  • Decisive under pressure; demonstrates integrity, accountability, and resilience.
  • Passionate about building brands that create consumer and business value.
  • Advanced marketing or leadership certifications (e.g., CIM, Kellogg Executive Program) are advantageous.

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