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Consumer Connections and Insights Manager

2 weeks ago

Taguig, National Capital Region, Philippines Nutri-Asia, Inc. Full time $40,000 - $60,000 per year

Position Overview:

The Consumer Connections and Insights (CCI) Officer supports the development and execution of consumer research and insights initiatives designed to bring the voice of the consumer into our business decisions. This role helps spot the latest and emerging consumer trends, behaviors, and preferences in a constantly changing landscape, so business can make smarter marketing and brand decisions. The CCI Officer collaborates closely with cross-functional teams, contributing to the end-to-end execution of research projects, analysis of data, and preparation of insightful reports that support evidence-based strategies.

Reporting Relationship: Senior CCI Manager

Stakeholders: Consumer Unit Groups, R&D, Commercial Team

Key Responsibilities:

  • Consumer Research Support

    • Help conduct market and consumer research (e.g., brand health tracking, household panel, surveys, focus groups, immersions/ethnographies, social listening) under the guidance of the Senior CCI Manager

    • Synthesize complex data into simple, bite-sized insights with practical recommendations that support business growth and/or inform strategies for new market entries or product launches

    • Contribute to the development of consumer journey maps by integrating in-depth consumer research and identifying key touchpoints to enhance engagement opportunities

  • Data Analysis and Reporting

    • Help integrate internal and external data and provide timely and accurate reports

    • Conduct consumer and market scans, along with competitive analysis, to identify key trends and emerging opportunities

    • Applies software programs/ tools (Excel, SQL, SPSS, etc.) and statistical modelling to analyze large amount of data (if necessary)

  • Cross-Functional Collaboration

    • Coordinate with teams such as Marketing, R&D, and Sales by outlining research objectives, clarifying analytics requirements, and ensuring projects progress efficiently and on schedule

    • Actively contribute to strategic team meetings, ensuring insights are effectively aligned with business objectives

  • Research Partner Management and Tool Support

    • Build strong working relationship with research vendors and assist in project management and quality control

    • Transform into how insights and trends are captured in the business by bringing outside-in perspective and developing new research capabilities

    • Improve and discover new analytics software programs or research innovations aimed at optimizing market research spend and uncovering the ROI of digital marketing and e-commerce investments

Qualifications and Skills:

  • Education and Experience

    • Bachelor's degree in Marketing, Business, Psychology, Communication Research, or a related field.

    • 1–3 years of experience in preferably within consumer or trade marketing, analytics and insights or market research

  • Technical Skills:

    • Familiarity with market research methodologies (Qualitative and Quantitative) and agency-proprietary tools (NIQ Discover, Kantar Worldpanel etc.)

    • Basic knowledge of Excel, PowerPoint, and tools like Google Analytics, Power BI, or Tableau is a plus

    • Experience in statistical software, data processing is an advantage

  • Core Competencies:

    • Proactive, curious and consumer-obsessed

    • High level of motivation, ambition and drive for excellence

    • Excellent strategic thinking and business acumen

    • Strong data management and analytics skills

    • Demonstrable communication, follow-up, organizational and presentation skills

    • Ability to work autonomously and in a team

    • Ability to prioritize and manage multiple tasks and deadlines in a fast-paced environment

  • Preferred Skills:

    • Knowledge/exposure to FMCG industry or clients, preferably from Food and Beverage segments

    • Experience in handling digital marketing campaigns and measures

    • Comfortable using new technologies like AI and predictive analytics to help uncover deeper insights into consumers