Brand Manager

4 days ago

Taguig, National Capital Region, Philippines Emporia Group, Inc. Full time ₱480,000 per year

ROLE OVERVIEW:

The Brand Manager (Consumer Connection) will lead the growth, development, and operations of portfolio dedicated to Homemakers with Kids. This role drives strategies, tactics, and plans for all elements of the brands marketing mix, ensuring alignment across the category and strengthening the brands connection to this consumer segment.

WORK ARRANGEMENT:

  • Engagement Type: Full-time resources (exclusive to project); fixed-term contract with the possibility of long-term engagement.
  • Work Arrangement: Hybrid; 1 day remote and 4 days onsite in BGC, Taguig City
  • Tools & Platforms: Collaboration tools, project trackers, and communication platforms (e.g., email, chat, video conferencing) to be provided and maintained by the client in the food and beverage industry.
  • Availability: Aligned with the clients working hours, with flexibility to attend meetings and coordination sessions as required.

COMPENSATION TERMS:

  • The Brand Manager shall be compensated at a monthly rate
  • Payment shall be processed according to the agreed billing cycle and in accordance with the invoicing guidelines set by the client.

KEY RESPONSIBILITIES:

  • Lead marketing strategy, brand programs, and portfolio innovation for the Homemakers with Kids segment
  • Utilize consumer insights to establish market size, segmentation, competitor analysis, and effective marketing plans
  • Develop strategies to drive relevance, differentiation, and usage while managing resources efficiently
  • Oversee brand performance through KPI measurement, analysis, and performance reporting
  • Maintain and enforce brand governance standards, including branding guidelines, marketing standards, and KPI dashboards
  • Collaborate with Category Managers, Business Teams, partner agencies, and leadership to align strategies and achieve brand objectives

QUALIFICATIONS:

  • Bachelors degree in Marketing, Management, Business, or related field
  • 4-5 years of experience in brand or marketing management roles
  • Strong analytical, leadership, and communication skills
  • Proven ability to develop and execute innovative strategies
  • Skilled in problem-solving and decision-making for complex issues
  • Proficiency in PC-based applications (Windows, Word, Excel, PowerPoint)

Job Types: Full-time, Fixed term

Contract length: 6 months

Pay: From Php40,000.00 per month

Experience:

  • brand or marketing management: 4 years (Required)
  • FMCG: 4 years (Required)

Location:

  • Taguig (Preferred)

Willingness to travel:

  • 75% (Required)

Work Location: In person

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