Travel Marketing Executive

4 days ago

Manila, National Capital Region, Philippines STAFF X - Outsourcing and Offshoring Full time ₱1,200,000 - ₱3,600,000 per year

About the Role:

We are looking for an all-round marketer who will execute and measure the client's co-operative campaigns and partnerships and manage social media channels for 5 internal brands.

Key Responsibilities:

  • Manage external stakeholder relationships to drive profitable sales, target market share gain/growth and enhance the Travelcation Group brand profile across national and regional activity.
  • You will be an expert communicator and storyteller, able to identify opportunities to build awareness for and drive traffic to Travelcation Group brands.
  • Work closely with the CEO, GM, Product Development teams to assist with the execution of advertising and promotional campaigns.
  • Maintain relationships with the Product Development and Contracting and Procurement teams to ensure consistent alignment of promotional activity
  • Working with media, partners and internal teams to develop creative and content briefs pertaining to marketing activity.
  • Manage the end-to-end process of marketing assets including briefing, proofing, approval and dispatch (across TVC, Radio, Press, Magazine, Paid Social/Digital, website campaign pages, POS material).
  • Deliver campaign proposals to suppliers and lead a wider Marketing team campaign brief to align owned channels to paid activity.
  • Manage post-campaign reporting and ROI analysis for suppliers and internal review.
  • Working with product teams to ensure the right campaign product is provided in a timely manner.
  • Create and manage annual content/campaign calender
  • Manage and apply Brand Kit guidelines

Digital Marketing

  • Proactively updating marketing content on all brand websites (all copy, imagery and promotions) to ensure product / service accuracy, effective positioning and optimised conversion
  • Take responsibility for updating content on all third-party websites
  • Social media support: take ownership of social media account/s, including copyrighting and planning and content creation via in-house resources or external photographers / content creators
  • Create and send email EDM marketing using Mailchimp
  • Develop and schedule engaging content across multiple social media platforms to increase brand awareness, drive customer engagement, and build strong relationships with followers.
  • Create content that captures attention, aligns with trends, and reflects the brand's tone of voice (TOV).
  • Creating assets for new campaigns, key sale moments and brand collaborations.

Requirements:

  • Excellent English communication and written skills
  • Demonstrated experience within Travel Industry marketing and preferably within Australian Travel Industry
  • You are an all-round marketer who can execute and measure co-operative campaigns and partnerships
  • You will have an understanding of analytics and reporting, and the ability to analyse data to make informed decisions
  • Proven ability to write in a brand tone of voice
  • You will enjoy project managing marketing activity for upcoming campaigns, 'always on' activity, tactical sales and partnership activity marketing assets
  • High Skill level use of Canva
  • High Skill level use of Mailchimp
  • 1–2 years of experience in social media, content creation, or digital marketing
  • A degree in Business, Marketing, Communications, or a related field (preferred)
  • A natural talent for storytelling paired with strong copywriting skills
  • Basic video editing expertise and the ability to create compelling short-form content
  • Exceptional organisational skills, able to manage multiple priorities in a fast-paced environment
  • A passion for travel and a knack for staying ahead of social media trends

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