
Senior Marketing Manager
2 days ago
Overview
The Senior Marketing Manager will lead and execute end-to-end marketing strategies across digital and retail channels, with a sharp focus on elevating brand presence in the beauty space. This role is crucial in driving customer engagement, enhancing omnichannel visibility, and converting brand affinity into tangible sales outcomes through cohesive marketing execution across product launches, seasonal campaigns, and retail activations.
Responsibilities:
Strategic Brand & Marketing Leadership
- Design and lead the comprehensive marketing strategy across all consumer touchpoints, aligned with business goals and brand values.
- Translate brand vision into integrated campaigns that resonate with beauty consumers both online and in-store.
- Collaborate closely with leadership and merchandising teams to support product sell-through and brand growth initiatives.
Digital Marketing & E-commerce
- Develop and oversee paid and organic digital campaigns that drive brand awareness, traffic, and conversion.
- Manage performance marketing and ad spend efficiency across platforms (e.g., Meta, Google, TikTok), optimizing for acquisition, retargeting, and ROI.
- Lead email and CRM efforts to improve customer retention, reactivation, and lifetime value.
- Partner with ecommerce and UX teams to ensure seamless online shopping experiences and sales-focused optimizations.
Retail & In-Store Marketing
- Plan and execute in-store campaigns that bring brand storytelling to life through visual merchandising, experiential retail, and seasonal activations.
- Lead initiatives that support new store openings, in-store exclusives, beauty events, and promotional rollouts.
- Collaborate with store operations to ensure consistent execution and timely deployment of materials across all branches.
Campaign & Team Management
- Oversee campaign development from concept to execution, working cross-functionally with design, content, retail, and digital teams.
- Define KPIs and regularly assess campaign performance, adapting strategy based on analytics and market feedback.
- Lead creative direction briefings and ensure alignment with brand aesthetics, audience expectations, and retail objectives.
Team Leadership & Culture Building
- Manage and mentor a team of marketing professionals across digital, brand, and in-store functions.
- Foster a collaborative, high-performing team environment that values innovation, accountability, and passion for beauty.
- Support professional growth of team members through clear direction, feedback, and development opportunities.
Industry & Product Immersion
- Stay current on beauty trends, consumer behavior, and competitive activity to inform campaign relevance and innovation.
- Maintain strong product knowledge across all categories and champion storytelling that highlights product efficacy and value.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- At least 7 years of marketing experience, with proven success in both digital and in-store channels; beauty or lifestyle retail experience strongly preferred
- Strong understanding of the beauty consumer journey across awareness, trial, and loyalty
- Demonstrated leadership in managing marketing teams and cross-functional campaigns
- Analytical mindset with experience in campaign measurement, digital performance metrics, and ROI tracking
- Proficiency in marketing platforms, analytics tools, and project management software
- Strong communicator with the ability to inspire teams, influence stakeholders, and present ideas clearly
Work Setup:
Shift: Dayshift
Setup: Hybrid
Location: Mandaluyong City
By Applying, you give consent to collect, store, and/or process personal and/or sensitive information for the purpose of recruitment and employment may it be internal to Cobden & Carter International and/or to its clients.
-
Senior Marketing Manager
1 week ago
Mandaluyong City, National Capital Region, Philippines Filinvest Development Corporation Full timeOverviewThe Senior Marketing Manager will be responsible for end-to-end development and execution of field marketing activations, trade merchandising, and digital engagement strategies that drive lead generation and sales conversion. This role will lead the Marketing Team and will work in close alignment with Sales to bring campaigns to life in the project...
-
Senior Marketing Manager
5 days ago
Mandaluyong, Philippines Filinvest Development Corporation Full timeGet AI-powered advice on this job and more exclusive features. The Senior Marketing Manager will be responsible for end-to-end development and execution of field marketing activations, trade merchandising, and digital engagement strategies that drive lead generation and sales conversion. This role will lead the Marketing Team and will work in close...
-
Senior Marketing Manager
3 days ago
Mandaluyong, Philippines Madimack Philippines Full timeHybrid - Mandaluyong 5-10 Yrs Exp Bachelor Full-time Job Description Government Mandated Benefits 13th Month Pay About Us Madimack Pty Ltd, Australia is Australia's leading provider of energy-efficient pool heat pumps, solar solutions, and smart home technologies. We are passionate about driving innovation for a sustainable future. Position Overview...
-
Marketing Manager
3 weeks ago
Quezon City, National Capital Region, Philippines Grafica Digital Marketing Services Full timeOverviewMaster Driving School (Marketing Manager) — Full TimeLocation and posting details have been omitted for clarity.ResponsibilitiesDefine and execute the marketing and communication activities according to the marketing planCoordinate all marketing activities to generate leadsCollaborate with other teams to promote offeringsInform clients and...
-
Senior Marketing Manager
5 days ago
Mandaluyong, Philippines Filinvest Development Corporation Full timeOverview The Senior Marketing Manager will be responsible for end-to-end development and execution of field marketing activations, trade merchandising, and digital engagement strategies that drive lead generation and sales conversion. This role will lead the Marketing Team and will work in close alignment with Sales to bring campaigns to life in the project...
-
Marketing Manager
5 days ago
Mandaluyong, Philippines Staff Outsource Solutions Full timeOverview We are looking for a high-level Marketing Manager to join our client's team. The ideal candidate is someone who understands direct marketing across multiple platforms , knows how to create visually appealing and engaging campaigns , and recognizes the power of great offers that generate high ROI . This role is perfect for someone who’s both...
-
Marketing Manager
3 weeks ago
Mandaluyong City, National Capital Region, Philippines G2G All Spice Eatery Group Inc. Full timeOverviewThe Marketing Manager is responsible for the timely, effective, and efficient development, planning, implementation, execution, and evaluation of programs and initiatives in accordance with the company's standards, brand values and personality, and its business strategies and objectives.ResponsibilitiesMarket Research: Identifying potential new...
-
Marketing Technology Manager
6 days ago
Mandaluyong City, National Capital Region, Philippines Teleperformance Full time ₱1,200,000 - ₱2,400,000 per yearJob Description: Senior Manager of US Marketing OperationsLocation: Philippines (Remote or office based)OverviewWe are seeking a highly skilled and results-driven Senior Manager of Marketing Operations and Data Analytics to optimize marketing performance, drive pipeline and revenue, and deliver engaging customer experiences across digital channels. This role...
-
Senior Marketing Strategist
1 week ago
Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time ₱3,000,000 - ₱5,000,000Marketing Executive RoleThis senior marketing role is focused on developing and executing end-to-end marketing strategies that drive lead generation, sales conversion, and brand engagement. As a key member of the team, you will be responsible for creating high-impact marketing campaigns that meet business objectives. Key Responsibilities:Develop and execute...
-
Digital Marketing Manager
5 days ago
Mandaluyong, Philippines Filinvest Development Corporation Full timePosition Overview The Digital Marketing Manager is responsible for developing and executing the company's digital marketing strategy to drive brand visibility, generate qualified leads, and support property sales. This role leads the planning, implementation, and optimization of digital campaigns across multiple platforms to align business objectives with...