Marketing Technology Manager

5 days ago

Mandaluyong City, National Capital Region, Philippines Teleperformance Full time ₱900,000 - ₱1,200,000 per year

Job Description: Senior Manager of US Marketing Operations

Location: Philippines (Remote or office based)

Overview

We are seeking a highly skilled and results-driven Senior Manager of Marketing Operations and Data Analytics to optimize marketing performance, drive pipeline and revenue, and deliver engaging customer experiences across digital channels. This role will focus on leveraging tools like Marketo, Demandbase, and Salesforce to execute data-driven marketing campaigns that resonate with senior B2B target audiences. The ideal candidate is a certified marketing operations expert with a passion for problem-solving, innovation, and precision in performance marketing and Account-Based Marketing (ABM) strategies.

Key Responsibilities

  1. Marketing Operations Excellence

� Manage and optimize the marketing technology stack, including Salesforce, Marketo, Demandbase, and ZoomInfo, ensuring seamless integration and functionality.

� Establish and maintain scalable marketing operations processes to improve efficiency and effectiveness across campaigns.

� Ensure compliance with data privacy regulations and best practices for marketing data management.

  1. Data Analysis and Insights

� Oversee and strategically cleanup databases to optimize ability to automate campaigns.

� Analyze marketing performance data to uncover insights, identify trends, and optimize campaigns for pipeline and revenue growth.

� Build and maintain dashboards and reports to track KPIs, including campaign performance, pipeline contribution, and revenue attribution.

� Present actionable insights and recommendations to senior stakeholders, driving data-informed decision-making.

  1. ABM and Personalization Strategy

� Collaborate with sales and marketing teams to execute ABM campaigns targeting senior B2B target audiences.

� Leverage data and analytics to hyperpersonalize email communications, messaging, and content, ensuring relevance and resonance with target accounts.

� Monitor and optimize account engagement to accelerate pipeline velocity.

� Leverage, analyze, and share insights from intent data delivered through Demandbase.

Qualifications

Required Skills for Marketing Operations Manager

  • Top 3 non-negotiable platforms:

  • Marketo (3–4 years experience preferred)

  • Salesforce (3–4 years experience preferred)
  • Demandbase (2–3 years experience preferred)

  • Other platforms (trainable):

  • Cvent

  • Sales Navigator
  • ZoomInfo
  • Candidates should be technically adept, ideally certified, and capable of backend system management (e.g., data hygiene, dashboard setup, folder structure, template building).

� Certifications:

o Marketo Certified Expert (Required)

o Salesforce Certified (Required)

o Demandbase Certified (Required)

� Experience targeting senior B2B audiences with personalized, high-impact messaging and communications.

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