Marketing Manager

Assistant HR and Admin Manager at The Outlet People (TOP), Inc. JOB SUMMARY: The Marketing Manager is responsible for the overall direction and execution of TOP. S/he will direct the creation and implementation of marketing plans, develop an engaging consumer experience, determine preferred store locations, and achieve sales targets. The Marketing Manager conducts market research to come up with efficient and effective brand strategies. S/he collaborates with Merchandising to come up with compelling product stories that resonate with the target market. DUTIES & RESPONSIBILITIES: 1. BRAND MANAGEMENT Develops brand strategy, including the setting of voice, guidelines, vision, and value proposition Plans and executes all communications and media actions on all channels, including online, social media, and brick-and-mortar operations Creates seasonal campaigns Champions store experience execution via visual merchandising and marketing communications Assists with product development, pricing, and new product launches, as well as developing new business opportunities Directs and manages promotional collaterals to establish and maintain product branding Manages the budget for advertising and promotional items Conducts competitor and customer insights analysis Analyzes sales data relative to marketing efforts Liaises with brand partners to create campaigns and provide marketplace feedback Oversees the development of e-marketing content and exploration of sales channels Designs, builds, and maintains a workable digital marketing strategy that encompasses social media platforms, paid ads, SEO/SEM, and email marketing Reviews brand messages regularly to ascertain integrity and consistency Measures and reports the performance of digital marketing activities and compares the results against KPIs Analyzes data and identifies opportunities to improve performance and optimize spend Evaluates customer experience across multiple channels and touchpoints Identifies emerging trends and technologies and provides perspective for adoption where appropriate 3. DEPARTMENT MANAGEMENT Collaborates with team members and provides guidance to the design and implementation of marketing campaigns Works closely with other departments and third-party vendors to align campaign information and execution Trains, monitors, coaches, and evaluates team members Provides relevant information, educational opportunities, and experiential growth opportunities to team members 4. GENERAL Prepares budgets and monitors expenses Maintains the confidentiality of all information and documents he/she has access to inside the Company Adheres to the standards set by the Company on work attitude and ethics, proper uniform, and performance, including the TOP Vision, Mission, and Values Performs other tasks that may be deemed necessary by the superior from time to time Highly organized and able to multitask Knowledge of Microsoft Office applications such as Outlook, Word, Excel, and PowerPoint Well-versed in social media and web analytics Excellent communication and people skills Creativity and commercial awareness Capacity to inspire, coach, and lead team members Ability to quickly adapt to change Extensive experience in creating marketing campaigns, strategies, and plans, and content marketing Able to identify target audiences and devise campaigns that engage, inform, and motivate QUALIFICATIONS: Education & Training: Bachelor’s or master’s degree in management, marketing, or a related field Work Experience: At least 3 years’ experience in Marketing positions (preferably in Retail Marketing or Brand Management) Experience in managing multiple projects, including simultaneous task assignments Exposure to interacting with senior management Experience in managing a team of at least 6 people Demonstrable experience in managing SEO/SEM, marketing database, email, and social media advertising campaigns Other notices Referrals increase your chances of interviewing at The Outlet People (TOP), Inc. by 2x Manila, National Capital Region, Philippines 6 days ago Pasig, National Capital Region, Philippines 1 week ago Pasig, National Capital Region, Philippines 1 week ago Pasay, National Capital Region, Philippines 3 weeks ago Manila, National Capital Region, Philippines 2 weeks ago Taguig, National Capital Region, Philippines 1 week ago Makati, National Capital Region, Philippines 1 month ago Quezon City, National Capital Region, Philippines 3 days ago Other roles nearby include: Assistant Brand Manager (Fresh Graduate), Modern Trade Marketing Associate Manager, Brand Activation Manager-Autocare-Philippines, Shopee Choice – Marketing Strategy Associate, Retail Marketing Manager (Luxury Beauty Brand), Director of Marketing Communications and Brand Activation, Deodorants Senior Assistant Brand Manager We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr