Global Technology Marketing Lead
3 days ago
The ideal candidate will have 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
Responsibilities:
- Develop and Execute GTM Strategies
- Conduct market research to analyze industry trends, customer needs, and competitor positioning.
- Build and refine customer segmentation models to optimize targeting and personalized messaging.
- Create sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
- Collaborate with cross-functional teams (engineering, product, sales, marketing) for alignment on positioning and messaging.
- Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
- Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Key Qualifications:
- 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
- Market research expertise, competitive analysis, and sales enablement skills.
- Proven track record of launching and scaling technology products in global markets.
- Strong storytelling, messaging, and strategic thinking abilities.
- Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
- Effective communication and stakeholder management skills.
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