Digital Marketing Data Analyst

2 days ago

Taguig, National Capital Region, Philippines beBeeDataAnalyst Full time $80,000 - $100,000
Job Overview

This highly collaborative role will leverage data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility.

Key Responsibilities include owning and maintaining reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements. Develop detailed channel forecasts, manage reporting vs. forecast, and support automation or improved solutions as needed. Identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans. Provide ad-hoc analysis and insights to inform monthly channel strategies. Oversee digital experimentation setup, measurement, and reporting across all channels.

Required Skills and Qualifications:

  • 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
  • 2+ years as a marketing automation developer/admin.
  • Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Advanced Excel data modeling and forecasting experience.
  • Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
  • Hands-on experience with data visualization tools and Google Analytics.

Benefits include hands-on training and support from our experienced team, along with professional growth and development opportunities. Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO. Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.

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